Das offizielle Facebook-Chat-Plugin


Das Facebook-Chat-Plugin ist ein kostenloses, einfach zu installierendes und einfach zu verwendendes Werkzeug, mit dem du auf deiner Website mit Kunden chatten kannst. Sobald es aktiviert ist, können dir die Besucher deiner Website Nachrichten senden. Chats, die auf deiner Website begonnen wurden, können in der Messenger-App des Kunden weitergeführt werden, d. h. du bleibst immer mit deinen Kunden in Verbindung. Auch Kunden, die kein Facebook-Messenger-Konto haben, können sich als Gast anmelden und mit dir chatten. Kurz: Du erreichst mehr Kunden als je zuvor.

„Dass wir für unsere Kunden jederzeit erreichbar sind, sorgt für ein positives Einkaufserlebnis, vom Stöbern bis zur Kasse“, so Ryan Pamplin, CEO, BlendJet. „Wir haben festgestellt, dass Kunden, die mit uns interagieren, drei- bis viermal häufiger etwas kaufen. Mit dem Chat-Plugin erreichen wir mehr Kunden. Seit wir diesen Kommunikationskanal nutzen, haben wir unseren Umsatz verdreifacht.”

Die wichtigsten Funktionen des Chat-Plugins:

  • Immer verbunden: Über das Plugin entsteht im Messenger ein speicherbarer Chat zwischen dir und deinen Kunden. Die Kunden können den Chat auf deiner Website beginnen und ihn im Messenger auf ihrem Smartphone weiterführen.
  • Im Messenger-Konto des Kunden werden automatisch Abschriften des Chats erstellt.
  • Die vertraute und moderne Oberfläche des Messenger motiviert deine Kunden, mit dir in Kontakt zu bleiben.
  • Du kannst auf dem Desktop-Computer und auf deinem Mobilgerät dieselben Postfächer verwenden, über die du das Messaging deiner Facebook-Seite verwaltest.
  • Du kannst Verfügbarkeitszeiten, automatische Antworten und FAQs einrichten, damit deine Kunden Informationen auch dann erhalten, wenn du selbst nicht erreichbar bist.


  • Facebook Chat Plugin on your website
  • Facebook Chat Plugin on mobile view
  • Starting a conversation via the Chat Plugin
  • Facebook Chat Plugin settings page on first installation
  • Set your desired language, guest mode and customize the greeting text
  • Facebook Chat Plugin settings page after successful setup



Requires WordPress Version: 3.9 or higher

Requires PHP Version: 5.2.4 or higher

Facebook Presence
In order to use the Chat Plugin, you will need to have a published Facebook Page. You can find a list of your Facebook Pages by following this link. If you do not have a Facebook Page, you can create one for free here.
Once you have your Facebook Page ready, you will be asked to login to Facebook on the computer or device you are using to install the plugin. You can then follow the directions below.


To install the Chat Plugin:
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‚Facebook Chat Plugin‘ and click ‚Search Plugins‘. Select the plugin authored by ‚Facebook‘. You can install it by simply clicking ‚Install Now‘.


Following the Facebook platform and versioning, all versions will be supported for 2 years from launch. Updating should be safe and easy.

Configure plugin for first use

After navigating to the Chat Plugin settings page, click on ‚Setup Customer Chat.‘ A new window will appear for setting up the plugin and you will be asked to select the Facebook Page you want to use. Next, you will go through the plugin setup with the following steps:
1. You will be asked to select the language and you can customize the greeting message. The default greeting is „Hi! How can we help you?“
2. The next screen allows you to select your response time and chat color. By setting the response time, you can set expectations with your customers on when they will receive a response
3. Next, click on ‚Finish‘ to save these settings and click ‚Done‘ to close this window. The Messenger customer chat plugin should now be installed.
4. You can rerun the setup by clicking ‚Edit Customer Chat‘. To remove the plugin, you can deactivate the plugin/uninstall it.

That’s it! You’re all set. Now all visitors to your WordPress website will see the Messenger customer chat plugin and can message you.


If you get stuck, or have any questions, you can ask for help in the Messenger Platform Developer Community.


What do I need before setting up the Chat Plugin on my website?

You will need to have a published Facebook Page and be logged into Facebook on your computer or device.

How does the plugin work?

The plugin is a snippet of JavaScript code that runs on your WordPress website. There will be a small Messenger chat bubble that loads with your website in the lower right corner. Your customers can click on it at anytime and message you. It works on both mobile and desktop.

Where can I see all my messages?

On the desktop, you can see all messages in your Page Inbox. Navigate to your Facebook Page on Facebook and click on ‚Inbox‘ at the top. On mobile, you can download the Facebook Pages Manager app and navigate to Inbox. You can also link your Page account to your Messenger app and access all your messages there.

What permissions do I need on a Page to enable the Messenger customer chat feature?

You need be an administrator of the Page.

Can I see messaging analytics for my Facebook page?

On the desktop, go to your Facebook page, and click on Insights on the Navigation bar. On the left hand side, click on Messaging to see your messaging analytics.

Where can I find support?

Please refer to our troubleshooting guide for the most common issues and how to resolve them.
If you get stuck, or have any questions, you can ask for help in the Messenger Platform Developer Community. If you would like to file a bug, please use the Facebook Bug tool found here.


1. März 2021
The setup is intuitive and the functionality is okay - I haven't had any problems with the chat itself. The only reason why I am giving a poor review is page speed - it adds 3 seconds to load time which is unacceptable. A lot of my clients have requested to have a fb chat on their website. It is good for business and people are used to it and like it. This being said if Facebook could fix the speed or maybe load the scripts after a user action > maybe click on the icon this will be a great plugin
1. März 2021
This is a pretty cool, nifty little feature. As a small new start up, I find the majority of my communication comes through social media channels. I've also had trouble with my site's contact form, so having an easy, no hassle way of communication is pretty cool. It was easy to install and just sits nicely in the corner of the page, large enough to be noticed but not cumbersome. I think it will be a valuable tool of communication for my customers going forward.
28. Februar 2021
Needs more features but doesn't seem like Facebook will add anytime soon judging by the reviews. Highly disappointing!
19. Januar 2021
With over 100k users (currently) it was surprising to see such a low score. I felt compelled to write a review for once, though it will be short. It's true the plugin does lack customization features, but I have several clients ask me to install this on EVERY website I create for them. They love it and their clients love it. The ability to interface in real-time with potential prospects should not be understated. But it's not for everyone. I would not install this on a large corporate website. There isn't a way to "direct" or "queue" people into a sales funnel. Whoever is an admin on the Facebook page will be getting these notifications. So it's great for small to mid-sized businesses.
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2.0 – Dec 1, 2020

  • Tested up to WordPress 5.5.3
  • Added translations for strings on admin panel settings and css fix

1.9 – Nov 3, 2020

  • Tested up to WordPress 5.5.3
  • Added troubleshooting links in plugin settings page and faq’s

1.8 – Sept 28, 2020

  • Tested up to WordPress 5.5.1
  • Added instruction links in plugin install page

1.7 – Aug 5, 2020

  • Tested up to WordPress 5.4.2
  • Added Plugin versioning

1.6 – July 27, 2020

  • Fix security issue

1.5 – April 29, 2020

  • Fix undefined variable error message

1.4 – April 13, 2020

  • Tested up to WordPress 5.3.2
  • Simplify installation flow

1.3 – June 17, 2019

  • Tested up to WordPress 5.2.1
  • Fixed security issue

1.2 – February 28, 2019

  • Tested up to WordPress 5.1
  • Fixed issues with Safari
  • Fix: Edge case where multiple SDK loaded on the page resulting with plugin not loading

1.1 – October 31, 2018

  • Updated plugin to use new Facebook JS SDK
  • Fix: Error message in code snippet

1.0 – September 24, 2018

  • Plugin released for all users