Title: Site Kit by Google – Analytics, Search Console, AdSense, Speed Author: Google Published: 31. Oktober 2019 Last modified: 5. Oktober 2026 --- Plugins suchen ![](https://ps.w.org/google-site-kit/assets/banner-772x250.png?rev=3606666) ![](https://ps.w.org/google-site-kit/assets/icon-256x256.png?rev=3606666) # Site Kit by Google – Analytics, Search Console, AdSense, Speed Von [Google](https://profiles.wordpress.org/google/) [Herunterladen](https://downloads.wordpress.org/plugin/google-site-kit.1.189.0.zip) * [Details](https://de.wordpress.org/plugins/google-site-kit/#description) * [Rezensionen](https://de.wordpress.org/plugins/google-site-kit/#reviews) * [Installation](https://de.wordpress.org/plugins/google-site-kit/#installation) * [Entwicklung](https://de.wordpress.org/plugins/google-site-kit/#developers) [Support](https://wordpress.org/support/plugin/google-site-kit/) ## Beschreibung Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. #### Bringt die besten Google-Dienste zu WordPress Site Kit enthält leistungsstarke Funktionen, die die Verwendung dieser Google-Produkte nahtlos und flexibel machen: * Easy-to-understand stats directly on your WordPress dashboard * Offizielle Statistiken verschiedener Google-Werkzeuge, alle in einem Dashboard * Quick setup for multiple Google tools without having to edit the source code of your site * Metrics for your entire site and for individual posts * Einfach zu verwaltende, granulare Berechtigungen für WordPress und verschiedene Google-Produkte #### Unterstützte Google-Tools Site Kit zeigt wichtige Metriken und Erkenntnisse aus verschiedenen Google-Produkten: * **Search Console:** Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. * **Analytics:** Explore how users navigate your site and track goals you’ve set up for your users to complete. * **AdSense:** Keep track of how much your site is earning you. * **PageSpeed Insights:** See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. * **Tag Manager:** Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. * **Sign in with Google:** Allows visitors to sign up and log in to your site with their existing Google account. * **Reader Revenue Manager:** Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. * **Ads:** Get customers and sell more with targeted traffic from Google Ads. ## Screenshots [[ [[ [[ [[ [[ ## Installation **Note**: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data. However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use [Site Kit with a staging environment](https://sitekit.withgoogle.com/documentation/using-site-kit/staging/). #### Installation innerhalb von WordPress 1. Gehe zu **Plugins > Plugin hinzufügen**. 2. Suche nach **Site Kit by Google**. 3. Installiere und aktiviere das Site Kit by Google Plugin 4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin. #### Manuelle Installation 1. Lade den Ordner `google-site-kit` in dein Verzeichnis `/wp-content/plugins/` hoch. 2. Rufe **Plugins** auf. 3. Aktiviere das Site Kit by Google Plugin 4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin. #### Nach der Aktivierung 1. Öffne den neuen **Site Kit** Menüpunkt. 2. Folge den Schritten im Installationsprozess. 3. Go to the main Site Kit dashboard which already displays key metrics from Search Console. 4. Connect additional Google tools under **Site Kit > Settings**. Learn more about [which tools are right for you](https://sitekit.withgoogle.com/documentation/getting-started/connecting-services/). ## FAQ Für weitere Informationen, besuche die [offizielle Site Kit Website](https://sitekit.withgoogle.com/documentation/). ### Ist Site Kit kostenlos? Das Site Kit Plugin ist kostenlos und open source und wird es auch bleiben. Individuelle Google-Produkte integriert in Site Kit unterliegen deren individuellen Richtlinien und Gebühren. ### Was sind die Mindestanforderungen für Site Kit? In order to successfully install and use Site Kit, your site must meet the following requirements: * WordPress-Version 5.2 oder höher * PHP-Version 7.4 oder höher * Moderner Browser – Internet Explorer wird nicht unterstützt * Ist öffentlich zugänglich – es ist nicht im Wartungsmodus, nur über ein Passwort zugänglich oder anderweitig gesperrt * REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health. ### Why is my dashboard showing “gathering data” and none of my service data? It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display. Wenn du diese Meldung nach ein paar Tagen immer noch siehst, kannst du dich gerne im [Supportforum](https://wordpress.org/support/plugin/google-site-kit/) mit uns in Verbindung setzen. ### Warum werden auf meiner Website keine Anzeigen geschaltet, nachdem ich AdSense verbunden habe? If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. [Check out this guide for more information about the approval process and timeline.](https://support.google.com/adsense/answer/76228) You can check your approval status in Site Kit by going to **Settings > Connected Services > AdSense** and clicking **Check your site status**. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved. If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, [contact the AdSense Help Center for assistance](https://support.google.com/adsense/#topic=3373519). You can find more information on how Site Kit works with AdSense in our [Managing AdSense guide](https://sitekit.withgoogle.com/documentation/using-site-kit/managing-adsense/). ### Ist Site Kit DSGVO-konform? When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in [Google’s Terms of Service](https://policies.google.com/terms). Standardmäßig anonymisiert Site Kit die IP-Adressen bei der Aktivierung des Google- Analytics-Moduls. Diese Einstellung kann unter **Site Kit > Einstellungen > Analytics > IP-Adressen anonymisieren** deaktiviert werden. There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our [GDPR compliance and privacy page](https://sitekit.withgoogle.com/documentation/using-site-kit/gdpr-compliance-and-privacy/). ### Wo kann ich zusätzliche Unterstützung erhalten? Please create a new topic on our [WordPress.org support forum](https://wordpress.org/support/plugin/google-site-kit/). Be sure to follow the [support forum guidelines](https://wordpress.org/support/guidelines/) when posting. ## Rezensionen ![](https://secure.gravatar.com/avatar/3d6279dbe7999a6e169378e3fb9e3140118c3a9024d596e7dcd290314559f47f? s=60&d=retro&r=g) ### 󠀁[Too bad it isn’t reliable](https://wordpress.org/support/topic/too-bad-it-isnt-reliable/)󠁿 [smhawk2](https://profiles.wordpress.org/smhawk2/) 5. Oktober 2026 1 Antwort When it works, Site Kit provides useful information. Unfortunately, half the time Site Kit doesn't work. ![](https://secure.gravatar.com/avatar/5661cfd60f6f886e1d6c61b4f994daf769e20aa8127c13ad05e3bc8e1c44ad4c? s=60&d=retro&r=g) ### 󠀁[Find this super helpful on my sites](https://wordpress.org/support/topic/find-this-super-helpful-on-my-sites/)󠁿 [Timothy](https://profiles.wordpress.org/timcoysh/) 30. September 2026 1 Antwort It absolutely does the job it says on the tin. It's not evolved much over the years, but think the Site Kit is still serving its purpose on my sites ![](https://secure.gravatar.com/avatar/354d53ac0cfd0663731e3ef4dd093383ea18725369f0bf649a1a09a31d5d2a78? s=60&d=retro&r=g) ### 󠀁[Excellent plugin and outstanding support](https://wordpress.org/support/topic/excellent-plugin-and-outstanding-support-47/)󠁿 [replicantshirts](https://profiles.wordpress.org/replicantshirts/) 29. September 2026 2 Antworten I’ve been using Site Kit on my WooCommerce store and recently ran into a difficult issue with GA4 add_to_cart tracking. The support I received was excellent. James took the time to investigate the problem thoroughly, guided me through several tests, explained each step clearly, and stayed with the issue until we found a working solution. What I appreciated most was the patience, professionalism and willingness to keep troubleshooting instead of giving generic answers. Site Kit itself is very useful for connecting WordPress with Google Analytics and other Google services, and the quality of the support has given me even more confidence in continuing to use it. Five stars. Highly recommended. ![](https://secure.gravatar.com/avatar/6bd6a9210073e321463a9b562b740c0ee97fe52c51b64bd0b853edd262254a17? s=60&d=retro&r=g) ### 󠀁[slows the site down a lot!](https://wordpress.org/support/topic/slows-the-site-down-a-lot/)󠁿 [anna](https://profiles.wordpress.org/annacer/) 11. September 2026 1 Antwort I like the features but it makes the page so slow! Funny when it is reporting speed to you and it's by Google… ![](https://secure.gravatar.com/avatar/b570056288dd4f7e58ed041163225febed972c1cd5721535517d52be11e34c2f? s=60&d=retro&r=g) ### 󠀁[This whole setup wizzard is completely messed up](https://wordpress.org/support/topic/this-whole-setup-wizzard-is-completely-messed-up/)󠁿 [ullikah](https://profiles.wordpress.org/ullikah/) 19. August 2026 2 Antworten Just give users a dashboard and let us insert our API key and that's it. There is no need for an excessive Setup Wizard. Google is probably just trying to collect more data and information than it has any right to. ![](https://secure.gravatar.com/avatar/67e7002a9b4a269740e9ab28f480b451c8833f6d76bcc0d6f12de4e642233704? s=60&d=retro&r=g) ### 󠀁[Can’t view in Dark Mode now](https://wordpress.org/support/topic/cant-view-in-dark-mode-now/)󠁿 [easilyconfused](https://profiles.wordpress.org/easilyconfused/) 13. August 2026 1 Antwort It's generally good, but somehow I'm here doing a review, when I clicked "Feedback"? I just wanted to say since today's update the quick view is now unreadable. Black figures on a black background. [ Alle 1.012 Rezensionen lesen ](https://wordpress.org/support/plugin/google-site-kit/reviews/) ## Mitwirkende und Entwickler „Site Kit by Google – Analytics, Search Console, AdSense, Speed“ ist Open-Source- Software. Folgende Menschen haben an diesem Plugin mitgewirkt: Mitwirkende * [ Google ](https://profiles.wordpress.org/google/) „Site Kit by Google – Analytics, Search Console, AdSense, Speed“ wurde in 32 Sprachen übersetzt. Danke an [die Übersetzer](https://translate.wordpress.org/projects/wp-plugins/google-site-kit/contributors) für ihre Mitwirkung. [Übersetze „Site Kit by Google – Analytics, Search Console, AdSense, Speed“ in deine Sprache.](https://translate.wordpress.org/projects/wp-plugins/google-site-kit) ### Interessiert an der Entwicklung? [Durchstöbere den Code](https://plugins.trac.wordpress.org/browser/google-site-kit/), sieh dir das [SVN-Repository](https://plugins.svn.wordpress.org/google-site-kit/) an oder abonniere das [Entwicklungsprotokoll](https://plugins.trac.wordpress.org/log/google-site-kit/) per [RSS](https://plugins.trac.wordpress.org/log/google-site-kit/?limit=100&mode=stop_on_copy&format=rss). ## Änderungsprotokoll #### 1.189.0 **Erweitert** * Update proxy setup to include verification evidence. See [#13678](https://github.com/google/site-kit-wp/issues/13678). * Add the `datePicker` feature flag for the dashboard date picker feature. See [#13609](https://github.com/google/site-kit-wp/issues/13609). * Add the `typicalTraffic` feature flag. See [#13592](https://github.com/google/site-kit-wp/issues/13592). * Add survey triggers in Reader Revenue Manager express setup flow. See [#13577](https://github.com/google/site-kit-wp/issues/13577). * Add a feature metric reporting configured Reader Revenue Manager CTA types. See [#13576](https://github.com/google/site-kit-wp/issues/13576). * Remove the All Traffic widget, so the new Traffic Overview widget shows in the Traffic section of the main and entity dashboards for every site. See [#13413](https://github.com/google/site-kit-wp/issues/13413). * Add the PDF widget for the new Traffic Overview version. See [#13412](https://github.com/google/site-kit-wp/issues/13412). * Add loading, gathering-data, zero-data and error states to the new Traffic Overview widget. See [#13411](https://github.com/google/site-kit-wp/issues/13411). * Add the daily traffic chart to the new Traffic Overview widget. See [#13409](https://github.com/google/site-kit-wp/issues/13409). * Add ability to enable Plugin Conversion Tracking from Site Goals CTA. See [#13398](https://github.com/google/site-kit-wp/issues/13398). * Save publication type and email opt-in when accepting Reader Revenue Manager Terms of Service during express setup. See [#13392](https://github.com/google/site-kit-wp/issues/13392). * Show the new feature count in the „Add Features“ admin menu item. See [#13359](https://github.com/google/site-kit-wp/issues/13359). * Add an **Add features** button to the dashboard header with a badge for new features. See [#13358](https://github.com/google/site-kit-wp/issues/13358). * Allow a user to provide feedback when dismissing a feature from the „What’s new?“ tab in the Feature Discovery Hub. See [#13357](https://github.com/google/site-kit-wp/issues/13357). * Build the Feature Discovery Hub’s „All services and features“ tab. See [#13328](https://github.com/google/site-kit-wp/issues/13328). * Build the feature card’s CTA for setting up a feature, with a stub setup action. See [#13322](https://github.com/google/site-kit-wp/issues/13322). * Build the Feature Discovery Hub’s „What’s new?“ tab. See [#13321](https://github.com/google/site-kit-wp/issues/13321). * Build the `FeatureCard` and `EffortIndicator` components for the upcoming Feature Discovery Hub, and present them in Storybook. See [#13320](https://github.com/google/site-kit-wp/issues/13320). * Route new users to the „All services and features“ tab on their first visit to the Feature Discovery Hub, and the „What’s new?“ tab by default on subsequent visits. See [#13319](https://github.com/google/site-kit-wp/issues/13319). * Add event tracking that monitors when a reader finishes reading a post. See [#13287](https://github.com/google/site-kit-wp/issues/13287). * Add the setup complete step to the Reader Revenue Manager Express setup flow. See [#13028](https://github.com/google/site-kit-wp/issues/13028). **Fixed** * Ensure traffic overview cards show accurate percentages when rounding. See [#13659](https://github.com/google/site-kit-wp/issues/13659). * Fix duplicate date labels on the Traffic overview chart while Analytics is gathering data. See [#13658](https://github.com/google/site-kit-wp/issues/13658). * Fix the welcome tour skipping its traffic step when the new Traffic Overview widget is enabled. See [#13656](https://github.com/google/site-kit-wp/issues/13656). * Fix creating a CTA in the Reader Revenue Manager express setup flow. See [#13634](https://github.com/google/site-kit-wp/issues/13634). * Fix listing existing publications in the Reader Revenue Manager express setup flow. See [#13622](https://github.com/google/site-kit-wp/issues/13622). * Fix creating a publication in the Reader Revenue Manager express setup flow. See [#13620](https://github.com/google/site-kit-wp/issues/13620). * Ensure empty data rows don’t appear in the Speed section of the PDF export. Props vivekjm. See [#13215](https://github.com/google/site-kit-wp/issues/13215). [Siehe Änderungsprotokoll für alle Versionen](https://raw.githubusercontent.com/google/site-kit-wp/main/changelog.txt). ## Meta * Version **1.189.0** * Zuletzt aktualisiert **vor 5 Tagen** * Aktive Installationen **5+ Millionen** * WordPress-Version ** 5.2 oder höher ** * Getestet bis **7.1.3** * PHP-Version ** 7.4 oder höher ** * Sprachen * [Arabic](https://ar.wordpress.org/plugins/google-site-kit/), [Chinese (China)](https://cn.wordpress.org/plugins/google-site-kit/), [Czech](https://cs.wordpress.org/plugins/google-site-kit/), [Danish](https://da.wordpress.org/plugins/google-site-kit/), [Dutch](https://nl.wordpress.org/plugins/google-site-kit/), [English (South Africa)](https://en-za.wordpress.org/plugins/google-site-kit/), [English (UK)](https://en-gb.wordpress.org/plugins/google-site-kit/), [English (US)](https://wordpress.org/plugins/google-site-kit/), [French (France)](https://fr.wordpress.org/plugins/google-site-kit/), [Galician](https://gl.wordpress.org/plugins/google-site-kit/), [German](https://de.wordpress.org/plugins/google-site-kit/), [Indonesian](https://id.wordpress.org/plugins/google-site-kit/), [Italian](https://it.wordpress.org/plugins/google-site-kit/), [Japanese](https://ja.wordpress.org/plugins/google-site-kit/), [Korean](https://ko.wordpress.org/plugins/google-site-kit/), [Norwegian (Bokmål)](https://nb.wordpress.org/plugins/google-site-kit/), [Persian (Afghanistan)](https://fa-af.wordpress.org/plugins/google-site-kit/), [Polish](https://pl.wordpress.org/plugins/google-site-kit/), [Portuguese (Brazil)](https://br.wordpress.org/plugins/google-site-kit/), [Russian](https://ru.wordpress.org/plugins/google-site-kit/), [Serbian](https://sr.wordpress.org/plugins/google-site-kit/), [Spanish (Argentina)](https://es-ar.wordpress.org/plugins/google-site-kit/), [Spanish (Chile)](https://cl.wordpress.org/plugins/google-site-kit/), [Spanish (Colombia)](https://es-co.wordpress.org/plugins/google-site-kit/), [Spanish (Costa Rica)](https://es-cr.wordpress.org/plugins/google-site-kit/), [Spanish (Ecuador)](https://es-ec.wordpress.org/plugins/google-site-kit/), [Spanish (Mexico)](https://es-mx.wordpress.org/plugins/google-site-kit/), [Spanish (Spain)](https://es.wordpress.org/plugins/google-site-kit/), [Spanish (Venezuela)](https://ve.wordpress.org/plugins/google-site-kit/), [Swedish](https://sv.wordpress.org/plugins/google-site-kit/), [Turkish](https://tr.wordpress.org/plugins/google-site-kit/), [Ukrainian](https://uk.wordpress.org/plugins/google-site-kit/) und [Vietnamese](https://vi.wordpress.org/plugins/google-site-kit/). * [Übersetze in deine Sprache](https://translate.wordpress.org/projects/wp-plugins/google-site-kit) * Schlagwörter * [adsense](https://de.wordpress.org/plugins/tags/adsense/)[analytics](https://de.wordpress.org/plugins/tags/analytics/) [google](https://de.wordpress.org/plugins/tags/google/)[pagespeed insights](https://de.wordpress.org/plugins/tags/pagespeed-insights/) [Search Console](https://de.wordpress.org/plugins/tags/search-console/) * [Erweiterte Ansicht](https://de.wordpress.org/plugins/google-site-kit/advanced/) ## Bewertungen 4.2 von 5 Sternen. * [ 739 5-Sterne-Rezensionen ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=5) * [ 51 4-Sterne-Rezensionen ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=4) * [ 36 3-Sterne-Rezensionen ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=3) * [ 41 2-Sterne-Rezensionen ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=2) * [ 145 1-Sterne-Rezensionen ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=1) [Deine Rezension](https://wordpress.org/support/plugin/google-site-kit/reviews/#new-post) [Alle Rezensionen anzeigen](https://wordpress.org/support/plugin/google-site-kit/reviews/) ## Mitwirkende * [ Google ](https://profiles.wordpress.org/google/) ## Support Behobene Probleme in den letzten zwei Monaten: 46 von 61 [Support-Forum anzeigen](https://wordpress.org/support/plugin/google-site-kit/)