Title: Image Shift &#8211; Convert, optimize and watermark AVIF &amp; WebP media images
Author: digitalpoint
Published: <strong>23. Januar 2026</strong>
Last modified: 24. Januar 2026

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# Image Shift – Convert, optimize and watermark AVIF & WebP media images

 Von [digitalpoint](https://profiles.wordpress.org/digitalpoint/)

[Herunterladen](https://downloads.wordpress.org/plugin/image-shift.1.0.1.zip)

[Live-Vorschau](https://de.wordpress.org/plugins/image-shift/?preview=1)

 * [Details](https://de.wordpress.org/plugins/image-shift/#description)
 * [Rezensionen](https://de.wordpress.org/plugins/image-shift/#reviews)
 *  [Installation](https://de.wordpress.org/plugins/image-shift/#installation)
 * [Entwicklung](https://de.wordpress.org/plugins/image-shift/#developers)

 [Support](https://wordpress.org/support/plugin/image-shift/)

## Beschreibung

A simple and lightweight plugin that can automatically convert Media images to the
WebP or AVIF image format as they are uploaded. Includes the ability to add watermarks
to uploaded images. Support for optionally retaining backups of the original image.

 * No cost, no subscriptions
 * No reliance on transmitting your images to a third party server
 * Support for multisite networks
 * No third-party PHP libraries are used
 * JavaScript is native (does not use jQuery)

**Modern image formats**

AVIF images are [~50% smaller than JPEG images](https://web.dev/articles/compress-images-avif),
and WebP images are [~30% smaller than JPEG images](https://developers.google.com/speed/webp/docs/webp_study)
with the same image quality.

## Screenshots

 * [[
 * Simple setup within WordPress.

## Installation

**From your WordPress dashboard**

 1. Navigate to „Plugins“ -> Add New
 2. Search for `Image Shift`
 3. Activate Image Shift from your Plugins area

**Manual upload**

 1. Download Image Shift
 2. Upload the `image-shift` directory to your `/wp-content/plugins/` directory
 3. Activate Image Shift from your Plugins area

## FAQ

### Does this work with multisite networks?

Yes. This can be deployed on a per-side basis or network-wide for all sites.

### Does this convert images I’ve uploaded in the past?

It does not convert images uploaded before installing this plugin. Changing image
extensions and URLs after the fact can lead to issues where previously referenced
images no longer work.

If you use Cloudflare (even the Free plan), you can use Image Transformations to
automatically convert legacy images to modern formats with the free [App for Cloudflare®](https://wordpress.org/plugins/app-for-cf/)
plugin.

### I have an idea for this plugin, can I make a suggestion?

Yes, please do! You can find the suggestion area [over here](https://wordpress.org/support/plugin/image-shift/).

## Rezensionen

![](https://secure.gravatar.com/avatar/c336b608c8931c4e6dc1e28cc2640cb9e6b6cd8365a7c68c10251555b1fa9928?
s=60&d=retro&r=g)

### 󠀁[100% functional and non-intrusive](https://wordpress.org/support/topic/100-functional-and-non-intrusive/)󠁿

 [vmadien](https://profiles.wordpress.org/vmadien/) 24. Januar 2026 5 Antworten

Finally, an extension capable of converting to AVIF or WebP and adding a watermark
for free and without using a CDN. Plus, it doesn’t display ads all over the admin
interface to push for the CDN version. My only regret is that you can’t choose to
keep a backup of the original image or remove the watermark. Maybe in a future update?

 [ Die 1 Rezension lesen ](https://wordpress.org/support/plugin/image-shift/reviews/)

## Mitwirkende und Entwickler

„Image Shift – Convert, optimize and watermark AVIF & WebP media images“ ist Open-
Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:

Mitwirkende

 *   [ digitalpoint ](https://profiles.wordpress.org/digitalpoint/)

[Übersetze „Image Shift – Convert, optimize and watermark AVIF & WebP media images“ in deine Sprache.](https://translate.wordpress.org/projects/wp-plugins/image-shift)

### Interessiert an der Entwicklung?

[Durchstöbere den Code](https://plugins.trac.wordpress.org/browser/image-shift/),
sieh dir das [SVN-Repository](https://plugins.svn.wordpress.org/image-shift/) an
oder abonniere das [Entwicklungsprotokoll](https://plugins.trac.wordpress.org/log/image-shift/)
per [RSS](https://plugins.trac.wordpress.org/log/image-shift/?limit=100&mode=stop_on_copy&format=rss).

## Änderungsprotokoll

#### 1.0.1 (2026-01-24)

 * Added option to retain original image as a backup.

#### 1.0.0 (2026-01-23)

 * Initial release of Image Shift for WordPress.

## Meta

 *  Version **1.0.1**
 *  Zuletzt aktualisiert **vor 3 Monaten**
 *  Aktive Installationen **10+**
 *  WordPress-Version ** 5.8 oder höher **
 *  Getestet bis **6.9.4**
 *  PHP-Version ** 7.1.0 oder höher **
 *  Sprache
 * [English (US)](https://wordpress.org/plugins/image-shift/)
 * Schlagwörter
 * [AVIF](https://de.wordpress.org/plugins/tags/avif/)[compress images](https://de.wordpress.org/plugins/tags/compress-images/)
   [optimize images](https://de.wordpress.org/plugins/tags/optimize-images/)[watermark](https://de.wordpress.org/plugins/tags/watermark/)
   [webp](https://de.wordpress.org/plugins/tags/webp/)
 *  [Erweiterte Ansicht](https://de.wordpress.org/plugins/image-shift/advanced/)

## Bewertungen

 4 von 5 Sternen.

 *  [  0 5-Sterne-Rezensionen     ](https://wordpress.org/support/plugin/image-shift/reviews/?filter=5)
 *  [  1 4-Sterne-Rezension     ](https://wordpress.org/support/plugin/image-shift/reviews/?filter=4)
 *  [  0 3-Sterne-Rezensionen     ](https://wordpress.org/support/plugin/image-shift/reviews/?filter=3)
 *  [  0 2-Sterne-Rezensionen     ](https://wordpress.org/support/plugin/image-shift/reviews/?filter=2)
 *  [  0 1-Sterne-Rezensionen     ](https://wordpress.org/support/plugin/image-shift/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/image-shift/reviews/#new-post)

[Alle Rezensionen anzeigen](https://wordpress.org/support/plugin/image-shift/reviews/)

## Mitwirkende

 *   [ digitalpoint ](https://profiles.wordpress.org/digitalpoint/)

## Support

Möchtest du etwas mitteilen? Brauchst du Unterstützung?

 [Support-Forum anzeigen](https://wordpress.org/support/plugin/image-shift/)

## Spenden

Möchtest du die Weiterentwicklung dieses Plugins unterstützen?

 [ Für dieses Plugin spenden ](https://wordpress.org/plugins/image-shift/)