Title: Meta pixel for WordPress Author: Facebook Published: 6. November 2018 Last modified: 27. Juli 2026 --- Plugins suchen ![](https://ps.w.org/official-facebook-pixel/assets/icon.svg?rev=3158868) # Meta pixel for WordPress Von [Facebook](https://profiles.wordpress.org/facebook/) [Herunterladen](https://downloads.wordpress.org/plugin/official-facebook-pixel.5.2.2.zip) * [Details](https://de.wordpress.org/plugins/official-facebook-pixel/#description) * [Rezensionen](https://de.wordpress.org/plugins/official-facebook-pixel/#reviews) * [Installation](https://de.wordpress.org/plugins/official-facebook-pixel/#installation) * [Entwicklung](https://de.wordpress.org/plugins/official-facebook-pixel/#developers) [Support](https://wordpress.org/support/plugin/official-facebook-pixel/) ## Beschreibung This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API. You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. [Learn More](https://www.facebook.com/business/learn/facebook-ads-pixel) The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. [Learn More](https://www.facebook.com/business/help/2041148702652965?id=818859032317965) You can find more information about our Privacy Policy [here](https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0). ## Installation **To install from your WordPress site** 1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New. 2. In the search field, type ‚Facebook for WordPress‘ and click ‚Search Plugins‘. Select the plugin authored by ‚Facebook‘. You can install it by simply clicking ‚Install Now‘. **To download and install plugin from Facebook Events Manager** [Facebook Help Page](https://www.facebook.com/business/help/881403525362441) **Configure plugin for first use** After plugin installed: 1. Go to settings page of the plugin. 2. Click Get Started. 3. Complete the Facebook Business Extension flow. 4. Agree to share your access token with your site. ## FAQ ### Where can I find more information on Facebook Pixel? You can find more information on the [Facebook Pixel](https://www.facebook.com/business/learn/facebook-ads-pixel). ### Where can I find more information on Conversions API? You can find more information on the [Conversions API](https://www.facebook.com/business/help/2041148702652965). ### Where can I find more information on Facebook for WordPress plugin? You can refer to [this page](https://www.facebook.com/business/help/881403525362441?helpref=faq_content) ### Where can I find support? If you get stuck, or have any questions, you can ask for help in the [Facebook for WordPress plugin forum](https://wordpress.org/support/plugin/official-facebook-pixel). ### I am a developer. Can I help improve the plugin? Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the [plugin repository](https://github.com/facebookincubator/Facebook-Pixel-for-WordPress). ## Rezensionen ![](https://secure.gravatar.com/avatar/fda9315e22a351438b36f511d1178d424174f59d252e4c41daf54e30dd007fa5? s=60&d=retro&r=g) ### 󠀁[Problematic + performance issues every time](https://wordpress.org/support/topic/problematic-performance-issues-every-time/)󠁿 [omegasix](https://profiles.wordpress.org/omegasix/) 11. April 2026 1 Antwort Problematic + performance issues every time ![](https://secure.gravatar.com/avatar/1c85c8a25e7306c6c793cee78b765013b735285d873a2b6ba687535ff5bfc11c? s=60&d=retro&r=g) ### 󠀁[Plugin full of errors](https://wordpress.org/support/topic/plugin-full-of-errors/)󠁿 [mithoog](https://profiles.wordpress.org/mithoog/) 25. Februar 2026 1 Antwort Worse plugin ever. Not working. No error displayed. Just "Connection Pending" ![](https://secure.gravatar.com/avatar/92a3497415c20010986c8c393d1b2b1d339ba6ae59af5e0c6c25fced7e431ec2? s=60&d=retro&r=g) ### 󠀁[Just trying out](https://wordpress.org/support/topic/just-trying-out/)󠁿 [iamsakyibright](https://profiles.wordpress.org/iamsakyibright/) 2. Januar 2026 1 Antwort Just trying out I will come and give full review when I enjoyed using it ![](https://secure.gravatar.com/avatar/45a61fd5115da1934d3ab677859d5fbae1befc7245177f8970ce4bca2f5d2a31? s=60&d=retro&r=g) ### 󠀁[Erros frequentes](https://wordpress.org/support/topic/erros-frequentes/)󠁿 [ronnycbo](https://profiles.wordpress.org/ronnycbo/) 19. Dezember 2025 1 Antwort Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o Wordpress a disparar e-mails de alerta para os desenvolvedores. ![](https://secure.gravatar.com/avatar/b2784cd6f6507bb4f00632c51c5afb49717ef6d9f36faeb9682315bebd9dd5be? s=60&d=retro&r=g) ### 󠀁[Disappointing for such a big company](https://wordpress.org/support/topic/disappointing-for-such-a-big-company/)󠁿 [BINAIR=E Group](https://profiles.wordpress.org/binaire/) 13. Dezember 2025 1 Antwort Terrible UI, one of the worst I've ever seen, full of display bugs.I'm getting one critical error message per day since it's installed.Meta won't give support for any other plugin other than theirs.On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we've been forced to use their archaic code and plugin in order to get support for missing data.What also doesn't help is that in the Meta Data Source it's not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it's accurate or not.They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups. ![](https://secure.gravatar.com/avatar/e1efa552412525312ade86f45c3b1dc9d5ba24e36538fe8d48c63059c93bf503? s=60&d=retro&r=g) ### 󠀁[Good](https://wordpress.org/support/topic/good-9042/)󠁿 [vuhienctld](https://profiles.wordpress.org/vuhienctld/) 28. November 2025 1 Antwort Cài plugin này giúp kết nối facebook vô website đơn giản. [ Alle 165 Rezensionen lesen ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Mitwirkende und Entwickler „Meta pixel for WordPress“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt: Mitwirkende * [ Facebook ](https://profiles.wordpress.org/facebook/) „Meta pixel for WordPress“ wurde in 30 Sprachen übersetzt. Danke an [die Übersetzer](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel/contributors) für ihre Mitwirkung. [Übersetze „Meta pixel for WordPress“ in deine Sprache.](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) ### Interessiert an der Entwicklung? [Durchstöbere den Code](https://plugins.trac.wordpress.org/browser/official-facebook-pixel/), sieh dir das [SVN-Repository](https://plugins.svn.wordpress.org/official-facebook-pixel/) an oder abonniere das [Entwicklungsprotokoll](https://plugins.trac.wordpress.org/log/official-facebook-pixel/) per [RSS](https://plugins.trac.wordpress.org/log/official-facebook-pixel/?limit=100&mode=stop_on_copy&format=rss). ## Änderungsprotokoll #### 5.2.2 – 2026-07-23 * Fix – Fix WooCommerce/YITH subscription fatal on missing products/cart items and add regression tests by @ukilla in #150 * Dev – Fix missing Copyright notice in local-config-sample.php by @vahidkay-meta in #173 * Fix – Harden admin notice dismiss control and resolve Plugin Check findings by@ vahidkay-meta in #174 [See changelog for all versions](https://raw.githubusercontent.com/facebookincubator/Facebook-Pixel-for-Wordpress/refs/heads/main/changelog.txt). ## Meta * Version **5.2.2** * Zuletzt aktualisiert **vor 3 Monaten** * Aktive Installationen **400.000+** * WordPress-Version ** 5.7 oder höher ** * Getestet bis **7.0.7** * PHP-Version ** 7.4 oder höher ** * Sprachen * [Catalan](https://ca.wordpress.org/plugins/official-facebook-pixel/), [Czech](https://cs.wordpress.org/plugins/official-facebook-pixel/), [Danish](https://da.wordpress.org/plugins/official-facebook-pixel/), [Dutch](https://nl.wordpress.org/plugins/official-facebook-pixel/), [Dutch (Belgium)](https://nl-be.wordpress.org/plugins/official-facebook-pixel/), [English (Australia)](https://en-au.wordpress.org/plugins/official-facebook-pixel/), [English (Canada)](https://en-ca.wordpress.org/plugins/official-facebook-pixel/), [English (South Africa)](https://en-za.wordpress.org/plugins/official-facebook-pixel/), [English (UK)](https://en-gb.wordpress.org/plugins/official-facebook-pixel/), [English (US)](https://wordpress.org/plugins/official-facebook-pixel/), [French (Canada)](https://fr-ca.wordpress.org/plugins/official-facebook-pixel/), [French (France)](https://fr.wordpress.org/plugins/official-facebook-pixel/), [Galician](https://gl.wordpress.org/plugins/official-facebook-pixel/), [German](https://de.wordpress.org/plugins/official-facebook-pixel/), [Hungarian](https://hu.wordpress.org/plugins/official-facebook-pixel/), [Italian](https://it.wordpress.org/plugins/official-facebook-pixel/), [Lithuanian](https://lt.wordpress.org/plugins/official-facebook-pixel/), [Marathi](https://mr.wordpress.org/plugins/official-facebook-pixel/), [Norwegian (Bokmål)](https://nb.wordpress.org/plugins/official-facebook-pixel/), [Romanian](https://ro.wordpress.org/plugins/official-facebook-pixel/), [Russian](https://ru.wordpress.org/plugins/official-facebook-pixel/), [Serbian](https://sr.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Argentina)](https://es-ar.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Chile)](https://cl.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Colombia)](https://es-co.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Ecuador)](https://es-ec.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Spain)](https://es.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Venezuela)](https://ve.wordpress.org/plugins/official-facebook-pixel/), [Swedish](https://sv.wordpress.org/plugins/official-facebook-pixel/), [Turkish](https://tr.wordpress.org/plugins/official-facebook-pixel/) und [Ukrainian](https://uk.wordpress.org/plugins/official-facebook-pixel/). * [Übersetze in deine Sprache](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) * Schlagwörter * [Conversions API](https://de.wordpress.org/plugins/tags/conversions-api/)[facebook](https://de.wordpress.org/plugins/tags/facebook/) [meta](https://de.wordpress.org/plugins/tags/meta/)[meta ads](https://de.wordpress.org/plugins/tags/meta-ads/) [pixel](https://de.wordpress.org/plugins/tags/pixel/) * [Erweiterte Ansicht](https://de.wordpress.org/plugins/official-facebook-pixel/advanced/) ## Bewertungen 2.7 von 5 Sternen. * [ 59 5-Sterne-Rezensionen ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=5) * [ 6 4-Sterne-Rezensionen ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=4) * [ 4 3-Sterne-Rezensionen ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=3) * [ 12 2-Sterne-Rezensionen ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=2) * [ 83 1-Sterne-Rezensionen ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=1) [Deine Rezension](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/#new-post) [Alle Rezensionen anzeigen](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Mitwirkende * [ Facebook ](https://profiles.wordpress.org/facebook/) ## Support Behobene Probleme in den letzten zwei Monaten: 0 von 1 [Support-Forum anzeigen](https://wordpress.org/support/plugin/official-facebook-pixel/)