Retainful – WooCommerce Abandoned Cart Recovery Emails and Next Order Coupons


Retainful helps you recover your lost revenue due to cart abandonement. Retainful tracks the cart abandonment in your WooCommerce store and sends a series of recovery email reminders to the customers, encouraging them to complete the purchase.

Abandoned Cart Recovery in WooCommerce

7 out of 10 potential shoppers leave your store without buying. But you can reduce the cart abandonment rate and recover the lost sales by sending a well timed, sequence of email reminders.
It is a proven fact that abandoned cart recovery emails can recover at least 30% of the lost sales.

Retainful automates your abandoned cart recovery. You can schedule a series of timed email reminders that can be sent to the customers to recover your WooCommerce abandoned carts.

Here is an example:

  • Send the first email remainder 30 minutes after the customer abandoned the cart
  • Trigger the second email reminder after 6 hours of abandonment automatically.
  • Send the third reminder a day after. This time, include a coupon code in the email.
  • Not recovered in 3 days? Send the fourth abandoned cart reminder 3 days after

All these abandoned cart email reminders can be scheduled and sent automatically. No need to manually send these emails.
Retainful can automatically send these abandoned cart reminders and it stops the moment customer completes the purchase.

Next Order Coupons

In addition to abandoned cart recovery emails, Retainful also helps you drive repeat purchases by sending single-use, unique coupon codes for the next purchase.
The customer can redeem this coupon code during their next purchase. This helps you retain your existing customers, get repeated orders and earn more dollars per customer.

Demo | Documentation | Upgrade to Premium

Since Retainful 2.0, creating, scheduling and sending the email is available in the Retainful app in the cloud itself. This change was introduced after huge demand from customers to ensure better performance, speed of the shop and email deliverability. Existing users can easily switch with a single click.

Customize emails with Drag and Drop Visual Email Editor

Available from Retainful 2.0

Create beautiful, mobile-friendly emails in minutes using the Retainful’s powerful drag and drop email editor. Use our ready-to-use email templates and customize them in minutes to reflect your brand. Add a logo, custom text, images, social icons and links, shop address, coupon and more using the drag and drop editor.

Better Performance and Site Speed

With Retainful 2.0, you can now track and recover abandoned carts without adding any additional load to your site performance. When storing tons of abandoned carts and running constant cron jobs in your site for scheduling and sending emails, it consumes quite a lot of your server resources, affecting the site performance. (For example, you have set an email to be sent 15 minutes after a cart is abandoned. That means, a cron job should be running repeatedly at least every 5 minutes and the site had to constantly run checks after checks whether the time has come to send the email. If not, the email won’t go at the right time. These constant checks will have a huge impact on the site).

Instead, you can let Retainful handle abandoned cart recovery campaigns for you. This will ensure that you can track any number of abandoned carts, run the recovery campaigns and monitor the revenue generated from your campaigns, without adding any additional loads to your site.


Abandoned Cart Recovery Features:

  • Automatically send abandoned cart emails when customers abandon their cart
  • Capture all abandoned carts including the guest carts.
  • Customers can recover their carts with a single click. A unique recovery link is sent in the abandoned cart email.
  • Schedule a sequence of emails (at timed intervals) till customer recovers the cart.
  • Unlimited abandoned cart recovery email templates and email reminders.
  • Include the cart items and summary in the emails – Customers can see abandoned cart products in the email
  • Short codes for including customer’s first name, last name. So you can make the cart recovery email more personalised.
  • Retainful automatically stops sending the emails once the cart is recovered
  • Drag and Drop Visual Email Editor. (Retainful 2.0)
  • Create beautiful, mobile-friendly emails easily with drag and drop email editor. (Retainful 2.0)
  • Extensive reporting – See abandoned carts, recovered, live carts.
  • See real-time carts, i.e, carts of the customers who are purchasing in your site at the very moment
  • Compare Abandoned order value* and the *Recovered order values

Next Order Coupon features:

Supercharge your transactional emails

Retainful comes with an awesome coupon box layout that gets automatically included in the order notifications. You can choose which order statuses should include the Next Order Coupon box.

Coupon Expiry/Validity
You can set an expiry / validity for the next order coupon. Example: You can set the coupon to expire after 10 days.
This will motivate the customer to make his next purchase within 10 days.

Usage restrictions
Limit the coupon to be used only for certain categories or products. You can exclude the products and categories from the coupon as well.

Minimum/Maximum Spend
You can choose to apply the coupon only when a customer spends a minimum value for his next purchase.

Exclude Products on Sale
If you already have products on Sale, you can choose to exclude them from getting a discount from the next order coupon.

Reduces the friction / Auto Apply Coupon

Customer does not have to copy and paste (or type out) the coupon code. They can simply click the Go button/link and the code gets automatically applied at cart when they add any products.
So there is less friction which increases the conversions.

Seamless integration with WooCommerce

Whether you are using the default transactional emails of WooCommerce or use an email customizer, Retainful plays nice with them and includes the single-use coupon.

Insights and Analytics

The Retainful Dashboard shows you the conversions in real-time and know how much money you made through repeat purchases using Retainful coupons. See who have opened the cart recovery emails and the total revenue recovered from lost your carts.

Retainful Premium Add-ons

Upgrade to Premium and get more awesome features to recover your abandoned carts.

Retainful comes with premium add-ons to recover the sales effectively.

Premium Add-ons:

Exit-Intent Popup

Convert your visitors into customers when they try to leave your shop with items in their cart. Track the mouse behaviour of your customers and trigger a popup with coupon or collect email when the customer tries to exit.
With the exit popups, you can encourage the visitors to complete their purchase ot leave their email.

Email Collection Popup

Collect the email address before the customer adds an item to cart.
Trigger a popup when the customer clicks add to cart and get their email address. The popup is fully customisable. Change the colour, background, text and the labels.
This enables you to follow-up the customer even if he abandons the cart.
If an existing customer logs in, automatically associate their cart with their email.

Countdown Timer with Automatic Coupon Application

Add an urgency to complete the checkout by showing a countdown timer with an offer. Let it apply a coupon automatically and set a countdown timer for the coupon.
The feature implements the two proven psychological motivators – Urgency and FOMO (Fear of Missing Out). Once the timer ends, the coupon is removed. So the customer will purchase because he does not want to miss the offer.

Coupon for Email Collection

Not every visitor will be ready to input their email address at the time of adding an item to cart. Instead of plainly asking for the email, you can say „get a 10% discount code in your email. Please enter your email“.
This will encourage the customer to enter their email ID to get the coupon code. Retainful allows you to collect the Email ID and send an email with the coupon code.
Learn more about incentivizing your visitors

Auto apply coupon

The coupon code, which is emailed to the customer upon providing email, can be auto applied when customer clicks the link to return to your shop. No need for the customer to manually copy paste the coupon code.

IP Filter
Fight spam effectively by excluding the IPs and stop tracking those carts. You can exclude a single IP or an IP range from tracking.

Upgrade to Premium by creating an account and choosing a paid plan. You can try the Premium add-ons for 14 days. We offer a 14-day trial period for you to test drive the features.

Support and Documentation

Get a world class support from the Retainful team. We are a customer-first team. Use the support form or leave a message via the Live Chat icon at
We’d love to hear from you!


Did not find a feature?

We are working hard to bring in more features to recover abandoned carts and customer retention. So please feel free to reachout if you have any feature requests.

More about Retainful



  1. Download & Activate the plugin on WordPress Admin Dashboard.
  2. Sign up for a free account at
  3. Get the App ID and App Secret to connect the store


1. I have downloaded the plugin, but don’t have a Retainful account. How can I get one?

You can sign up for a Retainful account by visiting our sign up page. You can create an account free of cost.

2. What is a Cart Abandonment?

When a customer leaves your shop without completing a purchase, it is called Cart Abandonment. So the customer added items to cart, but has not checked out or paid or has not shown any activity for a certain period of time.

3. How customers can recover the abandoned cart ?

Retainful includes a unique cart recovery link in the email reminders sent to the customers. So customers can recover their carts (and items in it) with a single click and complete the purchase.

4. Can I include a coupon in the cart recovery emails ?

Yes. You can include a coupon code to encourage the customers to complete the purchase. When the customer clicks the cart recovery link, you can also set the coupon to auto apply in their cart as well. This will increase the conversion and grow your revenue.

5. When Next Order Coupons will be sent

When a customer makes a purchase in your store, he will get a unique, single use coupon for his next purchase. This coupon is included right inside the order notification email itself. This is because the transactional emails like order notifications have the higher open and conversion rates.

6. Do I have to pay for support?

No. There is no charges for support.


9. August 2019
This plugin works as intended, Great. Got the paid version. I had a conflict with my theme, and the support was super helpful with me fixing it and very kind. I recommend it highly.
Lies alle 7 Rezensionen

Mitwirkende & Entwickler

„Retainful – WooCommerce Abandoned Cart Recovery Emails and Next Order Coupons“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:




  • Initial release


  • New Feature: Usage restrictions
  • New Feature: Coupon validity / expiry
  • New Feature: Maximum Spend Limit
  • New Feature: Exclude sale products from Coupon


  • Fix: Changing parameter


  • Fix: Auto apply coupon by clicking link given in coupon


  • New Feature: Individual coupon use
  • New Feature: Disconnect app from Retainful anytime


  • New Feature: Integrated with WooCommerce Email Customizer with Drag and Drop Email Builder


  • Fix: Allow plugin to create and manage coupons, If plugin is not connected to Retainful.


  • New Feature: Abandoned cart recovery emails


  • Improvement: Plugin size reduced


  • New Feature: Send test email of any email template


  • Improvement: Settings optimized


  • New Feature: Automatically creates coupon for old orders, while sending email notifications.
  • Improvement: Send coupon code along admin notification.


  • Fix: Scheduling events issue fixed


  • New Feature: Premium Add-on for E-mail Collection


  • New Feature: Free abandoned cart emails, with single click usage


  • New Feature: Generate coupons only for particular order status


  • Fix: Problem in creating new Email template
  • Improvement: Save Email-Template before sending the test E-Mail
  • Fix: Next order coupon Coupon expiry date issue
  • Fix: Next order coupon exclude products not saved issue


  • Fix: Multi currency issue with VillaTheme


  • Fix: session issue


  • Improvement: UI/UX improved
  • Improvement: Option added to disable Next order coupon


  • Improvement: Support for Multilingual added


  • Fix: Auto login to recover user cart issue fix


  • New Feature: New page added to view sent recovery E-mails
  • Fix: Issue fix for Queueing the abandoned cart recovery E-mails


  • Fix: IP Filter for abandoned carts not working


  • Improvement: Multi-site compatibility added


  • Improvement: support for a business plan as well
  • Fix: Next order coupon not created with email customizer
  • Fix: MIME-Version issue fixed
  • Improvement: Support for „WooCommerce Print Invoice & Delivery Note“ added
  • New Feature: Restrict coupon code based on user role
  • New Feature: Recoverable carts filter added to the abandoned carts filter section


  • Fix: Disabled Email templates added to queue


  • Fix: Remove disabled email template queue and the schedule the next active email template
  • Fix: Recoverable carts card added
  • Fix: AttachOrderCoupon invalid parameter error fixed
  • Fix: Missing „exit“ while redirecting


  • New feature: Manage abandoned carts in cloud