Title: Conversion Tracking for WooCommerce
Author: weDevs
Published: <strong>27. März 2014</strong>
Last modified: 5. Februar 2026

---

Plugins suchen

![](https://ps.w.org/woocommerce-conversion-tracking/assets/banner-772x250.png?rev
=3451686)

![](https://ps.w.org/woocommerce-conversion-tracking/assets/icon-256x256.png?rev
=3451686)

# Conversion Tracking for WooCommerce

 Von [weDevs](https://profiles.wordpress.org/wedevs/)

[Herunterladen](https://downloads.wordpress.org/plugin/woocommerce-conversion-tracking.2.1.5.zip)

 * [Details](https://de.wordpress.org/plugins/woocommerce-conversion-tracking/#description)
 * [Rezensionen](https://de.wordpress.org/plugins/woocommerce-conversion-tracking/#reviews)
 *  [Installation](https://de.wordpress.org/plugins/woocommerce-conversion-tracking/#installation)
 * [Entwicklung](https://de.wordpress.org/plugins/woocommerce-conversion-tracking/#developers)

 [Support](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/)

## Beschreibung

When you are integrating any advertising campaigns, they provide various tracking
codes (mainly JavaScript) to insert them various pages of your site so that it can
track how the conversion is happening.

Dieses Plugin fügt die Codes auf der WooCommerce-Warenkorb- und Bestellbestätigungsseite
und nach der Benutzeranmeldung hinzu. Damit kannst du nachverfolgen, wer deine Produkte
in den Warenkorb legt, wer sie kauft und wer sich auf deiner Website registriert.

#### Supported Integrations

 * [Facebook](https://wedevs.com/docs/woocommerce-conversion-tracking/facebook/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=facebook)
 * [Twitter](https://wedevs.com/docs/woocommerce-conversion-tracking/twitter/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=twitter)
 * [Google Adwords](https://wedevs.com/docs/woocommerce-conversion-tracking/google-adwords/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=google_adwords)
 * [Custom Tracking](https://wedevs.com/docs/woocommerce-conversion-tracking/custom/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=custom)

#### Pro Features

 * More Facebook Events
 * Multiple Facebook Pixels
 * [Facebook Product Catalog](https://wedevs.com/docs/woocommerce-conversion-tracking/facebook/facebook-product-catalog/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=product_catalog)
 * [Perfect Audience](https://wedevs.com/docs/woocommerce-conversion-tracking/perfect-audience/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=perfect_audience)
 * [Bing Ads](https://wedevs.com/docs/woocommerce-conversion-tracking/bing-ads)
 * More Twitter and Google Adwords Events

[**Get Pro Version**](https://wedevs.com/woocommerce-conversion-tracking/pricing/?utm_source=wporg&utm_medium=Readme&utm_campaign=wcct-lite&utm_content=pricing)

#### Videos

[**All Videos**](https://www.youtube.com/watch?v=b3BHJwQ7Q70&list=PLJorZsV2RVv_7zV2I1_X_xJODZklXHQtS)

#### Etwas beitragen

[GitHub](https://github.com/tareq1988/woocommerce-conversion-tracking)

#### Autor

[Tareq Hasan](https://tareq.co)

### Privacy Policy

woocommerce-conversion-tracking uses [Appsero](https://appsero.com) SDK to collect
some telemetry data upon user’s confirmation. This helps us to troubleshoot problems
faster & make product improvements.

Appsero SDK **does not gather any data by default.** The SDK only starts gathering
basic telemetry data **when a user allows it via the admin notice**. We collect 
the data to ensure great user experience for all our users.

Integrating Appsero SDK **DOES NOT IMMEDIATELY** start gathering data, **without
confirmation from users in any case.**

Learn more how [Appsero collects and uses this data](https://appsero.com/privacy-policy/).

Additionally, read weDevs [privacy policy](https://wedevs.com/privacy-policy/) for
more.

## Screenshots

 * [[
 * Settings Panel
 * [[
 * Facebook Pixel Setup
 * [[
 * Google Adwords Conversion Tracking Settings
 * [[
 * Twitter Purchase Tracking Setup
 * [[
 * Custom Codes

## Installation

Entpacke die Zip-Datei und lege den Inhalt einfach in das wp-content/plugins/-Verzeichnis
deiner WordPress-Installation und aktiviere dann das Plugin auf der Plugin-Seite.

#### Mindestanforderungen

 * WooCommerce 3.0
 * PHP-Version 7.4 oder höher
 * MySQL-Version 5.0 oder höher

#### Tracking Conversions

If you need to track successful purchases, go to the settings and in the **Tags 
for Successful Order** box, place the JavaScript code you received from the services(
e.g. Facebook, Twitter, AdWords) you want to use.

In the JavaScript snippet, there are places where you can use `order_number`, `order_total`,`
order_subtotal`, `currency`, etc.

The plugin provides the following codes: `{customer_id}`, `{customer_email}`, `{
customer_first_name}`, `{customer_last_name}`, `{order_number}`, `{order_total}`,`{
order_subtotal}`, `{currency}`, `{payment_method}`.

Replace the script tag values with the suitable codes the plugin provides and finally
insert the snippet in the boxes.

## FAQ

### Does it work with WooCommerce 2.x and 3.x?

Yes, the plugin works both with the latest v3.x and the older 2.x versions.

### How conversions are tracked?

We have three different ways of tracking a conversion. The most used one is when
a order has been made.

We put the JavaScript scripts provided by you in the page and it fires a conversion
event to that scripts site.

## Rezensionen

![](https://secure.gravatar.com/avatar/a9e1085c1446970c9b1ad5d65a2172d1cd9143d2e1ed08fedaa9a60516739bfc?
s=60&d=retro&r=g)

### 󠀁[Plugin is abandoned but not communicated](https://wordpress.org/support/topic/plugin-is-abandoned-but-not-communicated/)󠁿

 [roadmapstudios](https://profiles.wordpress.org/roadmapstudios/) 6. Mai 2026

Yes, this plugin is broken and its done on purpose according to WeDevs support team.
They only offer the Pro version on their website. This is the worst exit strategy
I have witnessed, complete amateurs. This is not how you discontinue a free plugin,
you have violated the Wordpress.org guidelines.

![](https://secure.gravatar.com/avatar/89a955bfd635bf9572546e8e7357c5d414c17216f8cac862ec0b845b6ebea61b?
s=60&d=retro&r=g)

### 󠀁[Fix _load_textdomain_just_in_time](https://wordpress.org/support/topic/fix-_load_textdomain_just_in_time/)󠁿

 [Adam Tulloss](https://profiles.wordpress.org/artulloss/) 16. Oktober 2025

There are multiple support issues closed by the support about _load_textdomain_just_in_time.
This plugin spam my logs and is obnoxious. I opened a PR to fix this 3 weeks ago
and nothing.

![](https://secure.gravatar.com/avatar/066d16af120c25ea2629a8d18d5eef4579c66bd61c83a676a75001fc85d025c0?
s=60&d=retro&r=g)

### 󠀁[Can’t deactivate the plugin](https://wordpress.org/support/topic/cant-deactivate-the-plugin-3/)󠁿

 [Habib Mosavi](https://profiles.wordpress.org/habibmosavi/) 1. Oktober 2025

Plugin’s „Deactivate“ button is not working, they force you to give a feedback in
order to deactivate the plugin.

![](https://secure.gravatar.com/avatar/8cf7655071f82970f9635a0c7e7646551756c333b57166083e506a72cad98916?
s=60&d=retro&r=g)

### 󠀁[Stopped using due to serious maintenance issues](https://wordpress.org/support/topic/stopped-using-due-to-serious-maintenance-issues/)󠁿

 [David Anderson / Team Updraft](https://profiles.wordpress.org/davidanderson/) 
21. Mai 2025

Unfortunately, despite this being a „freemium“ plugin (i.e. presumably funded through
sales of the paid-version counterpart) – we had a negative experience (you can look
in the support forum for the topic with title „doing_it_wrong: _load_textdomain_just_in_time
was called incorrectly“; the ‚review‘ form doesn’t allow direct adding of links)–
which alerted us that the plugin is not supported or maintained in a sensible or
timely fashion. Accordingly we stopped using it as we couldn’t have confidence in
how it’s being looked after going forwards.

![](https://secure.gravatar.com/avatar/87c9ff67afe3820129929443efa243b5606bc910de84a1cce8710af06e5c365d?
s=60&d=retro&r=g)

### 󠀁[Doesn’t work and developer doesn’t update](https://wordpress.org/support/topic/doesnt-work-and-developer-doesnt-update/)󠁿

 [Lauren](https://profiles.wordpress.org/equusport/) 12. März 2021

We bought this plugin from Woocommerce back in December and immediately found a 
bug that rendered the plugin useless for FB integration. We brought it to their 
attention and they told us they „fixed“ it but never pushed the update. We tried
to get it solved for over 3 months before we reported them to Woocommerce for breaching
the marketplace T&Cs… don’t waste your money.

![](https://secure.gravatar.com/avatar/1d9c41d4da7cb7d4b4050ab46d44322ebc4a96d69fdcd00bbb3e4cdd0fa78cb4?
s=60&d=retro&r=g)

### 󠀁[Doesn’t work](https://wordpress.org/support/topic/doesnt-work-2630/)󠁿

 [thesadshow](https://profiles.wordpress.org/thesadshow/) 4. März 2021 1 Antwort

I installed the plugin and entered the tracking code into the corresponding field
but the tracking pixel isn’t firing. I’ve tried two different pixels and neither
one fires using this plugin.

 [ Alle 24 Rezensionen lesen ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/)

## Mitwirkende und Entwickler

„Conversion Tracking for WooCommerce“ ist Open-Source-Software. Folgende Menschen
haben an diesem Plugin mitgewirkt:

Mitwirkende

 *   [ weDevs ](https://profiles.wordpress.org/wedevs/)
 *   [ Tareq Hasan ](https://profiles.wordpress.org/tareq1988/)

[Übersetze „Conversion Tracking for WooCommerce“ in deine Sprache.](https://translate.wordpress.org/projects/wp-plugins/woocommerce-conversion-tracking)

### Interessiert an der Entwicklung?

[Durchstöbere den Code](https://plugins.trac.wordpress.org/browser/woocommerce-conversion-tracking/),
sieh dir das [SVN-Repository](https://plugins.svn.wordpress.org/woocommerce-conversion-tracking/)
an oder abonniere das [Entwicklungsprotokoll](https://plugins.trac.wordpress.org/log/woocommerce-conversion-tracking/)
per [RSS](https://plugins.trac.wordpress.org/log/woocommerce-conversion-tracking/?limit=100&mode=stop_on_copy&format=rss).

## Änderungsprotokoll

#### Version 2.1.5 (02 Feb, 2026)

 * **Update:** Removed Perfect Audience integration as the service is discontinued

#### Version 2.1.4 (13 Oct, 2025)

 * **Update:** Update plugin name.

#### Version 2.1.1 (26 Aug, 2025)

 * **fix:** Resolved „Constant WCCT_VERSION already defined“ warning caused by multiple
   plugin initializations in Conversion Tracking for WooCommerce.
 * **Update:** Added missing ‚Requires PHP‘ header
 * **Update:** WordPress 6.8.2 compatibility
 * **chore:** Updated Appsero SDK to the latest version for improved stability and
   performance.
 * **chore:** Refactored codebase with Mozart to ensure better dependency management
   and prevent conflicts with other plugins.

#### Version 2.1.0 (09 Dec, 2024)

 * **Update:** Added support for High Performance Order Storage in WooCommerce
 * **Update:** WordPress 6.7.1 compatibility

#### Version 2.0.12 (16 Jan, 2024)

 * **Update:** WordPress 6.4.2 compatibility
 * **Fix:** Updated Appsero Client Library to the latest version which will fix 
   a security issue
 * **Fix:** Fixed a Broken Access Control vulnerability in Conversion Tracking for
   WooCommerce Plugin that allowed lower privileged users to install and activate
   a new plugin via an ajax action without a nonce parameter.

#### Version 2.0.11 (15 Sep, 2023)

 * **Update:** WordPress 6.3.1 compatibility
 * **Fix:** Updated Appsero Client Library to the latest version which will fix 
   a security issue
 * **Update:** Added HPOS (High Performance Order Storage) support

#### Version 2.0.10 (2 June, 2022)

 * **Fix:** WordPress 6.0 compatibility

#### Version 2.0.9 (6 October, 2021)

 * **Fix:** Perfect Audience breaking checkbox section issue.
 * **Fix:** WordPress 5.8 compatibility
 * **Fix:** Latest WooCommerce 5.7 compatibility

#### Version 2.0.8 (10 June, 2020)

 * **Fix:** Dismissable HA notice, was introduced in v2.0.7.
 * **Fix:** Removed discount notice as it was deprecated.

#### Version 2.0.7 (2 May, 2020)

 * **Fix:** Removed unnecessary usage of `wp_kses_post()`, which was breaking the
   plugin.
 * **Improved:** Added WordPress 5.4 compatibility.
 * **Improved:** Added WooCommerce 4.0 compatibility.
 * **Improved:** Removed the v2.0 welcome notice, which isn’t relevant anymore.

#### Version 2.0.6 (02-January-2020)

 * [fix] Missing ajax addToCart value of facebook
 * [fix] php-cs-fixer: Sanitization and nonce verification

#### Version 2.0.4 (21-August-2019)

 * [fix] Happyaddons dismissable banner
 * [fix] Getting started link doesn’t work
 * [tweak] Change from Google Adwords to Google Ads

#### Version 2.0.3 (05-August-2019)

 * [fix] AddToCart Event doesn’t work for ajax
 * [new] Add happy addons banner

#### Version 2.0.2 (29-April-2019)

 * [fix] Missing value of product price

#### Version 2.0.1 (04-April-2019)

 * [fix] Added plugin require notice

#### Version 2.0 (22-February-2018)

 * Major version released
 * Individual gateway integrations
 * More streamlined and user friendly UI

#### Version 1.2.5 (28-December-2017)

 * Added plugin action links for Docs and Settings.
 * Added a survey for next version features.
 * Updated WooCommerce compatibility version tags.

#### 1.2.4 – 01-Aug-2017

 * [fix] The tracker option won’t go away. Sorry!

#### 1.2.3 – 31-July-2017

 * [improvement] WooCommerce v3.0 compatibility
 * [new] Added new shortcodes: `{customer_id}`, `{customer_email}`, `{customer_first_name}`,`{
   customer_last_name}`, `{payment_method}`
 * [new] Added weDevs Insights class

#### 1.2.2 – 10-Feb-2017

 * Updated with plugin slug as the textdomain
 * Integration class PHP compatibility

#### 1.2.1 – 9-June-2016

 * [fix] Fatal error on thank you page when without parameters

#### 1.2 – 10-April-2016

 * [new] Order number variable `{order_number}` added on checkout page

#### 1.1 – 08-Jan-2016

 * [new] Dynamic values on product and checkout script

#### 1.0 – 08/07/2015

 * [fix] Removed product specific codes from product single page, should show only
   on checkout. My bad!

#### 0.3 – 31/05/2015

 * [fix] Product specific code only loads on product page itself, not checkout

#### 0.2 – 30/05/2015

 * Renamed position option „In Footer“ to „Inside Body Tag“, may be was confusing
   to users.

#### 0.1.1 – 06/04/2014

 * Added position parameter for display position control

#### 0.1 – 27/03/2014

 * Erstveröffentlichung

## Meta

 *  Version **2.1.5**
 *  Zuletzt aktualisiert **vor 4 Monaten**
 *  Aktive Installationen **20.000+**
 *  WordPress-Version ** 5.4 oder höher **
 *  Getestet bis **6.8.5**
 *  PHP-Version ** 7.4 oder höher **
 *  Sprache
 * [English (US)](https://wordpress.org/plugins/woocommerce-conversion-tracking/)
 * Schlagwörter
 * [commerce](https://de.wordpress.org/plugins/tags/commerce/)[e-commerce](https://de.wordpress.org/plugins/tags/e-commerce/)
   [ecommerce](https://de.wordpress.org/plugins/tags/ecommerce/)[tracking](https://de.wordpress.org/plugins/tags/tracking/)
   [woocommerce](https://de.wordpress.org/plugins/tags/woocommerce/)
 *  [Erweiterte Ansicht](https://de.wordpress.org/plugins/woocommerce-conversion-tracking/advanced/)

## Bewertungen

 3 von 5 Sternen.

 *  [  10 5-Sterne-Rezensionen     ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=5)
 *  [  1 4-Sterne-Rezension     ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=4)
 *  [  2 3-Sterne-Rezensionen     ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=3)
 *  [  2 2-Sterne-Rezensionen     ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=2)
 *  [  9 1-Sterne-Rezensionen     ](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/#new-post)

[Alle Rezensionen anzeigen](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/reviews/)

## Mitwirkende

 *   [ weDevs ](https://profiles.wordpress.org/wedevs/)
 *   [ Tareq Hasan ](https://profiles.wordpress.org/tareq1988/)

## Support

Behobene Probleme in den letzten zwei Monaten:

     0 von 1

 [Support-Forum anzeigen](https://wordpress.org/support/plugin/woocommerce-conversion-tracking/)

## Spenden

Möchtest du die Weiterentwicklung dieses Plugins unterstützen?

 [ Für dieses Plugin spenden ](https://tareq.co/donate/)