Schema JSON-LD Markup | WPSSO Add-on


NEW in the Schema JSON-LD Markup add-on:

Includes new Schema Article AMP 1:1, 4:3, and 16:9 image sizes for Google (see the Google Article AMP structured data guidelines webpage for details on this new Google requirement).

Offers accurate and comprehensive Schema JSON-LD markup:

Including image SEO, video SEO, local business, organization, publisher, person, author and co-authors, extensive e-Commerce product markup, product variations, product ratings, aggregate ratings, reviews, recipe information, event details, collection pages, profile pages, search pages, item lists for Google’s Carousel Rich Results, customized property values, and much, much more (see the complete list of features below for Standard / Premium add-on details).

Includes Schema JSON-LD markup for posts, pages, custom post types, terms (category, tags, etc.), custom taxonomies, user profiles, search results, Accelerated Mobile Pages (AMP) pages, etc.

Better Schema JSON-LD markup for WooCommerce:

The WooCommerce plugin provides incomplete Schema markup for Google’s Product Rich Results — luckily the WPSSO Core Premium plugin and its WPSSO JSON Premium add-on provides extensive, complete, and correct Facebook Product meta tags and Schema product markup for Google, including additional product images, product variations, product attributes (brand, color, condition, EAN, dimensions, GTIN-8/12/13/14, ISBN, material, MPN, size, SKU, weight, etc), product reviews, product ratings, sale start / end dates, sale prices, pre-tax prices, VAT prices, and much, much more (see an example test product).

Fixes ALL Google Search Console / Structured Data Testing Tool errors:

  • A value for the headline field is required.
  • A value for the image field is required.
  • A value for the logo field is required.
  • A value for the publisher field is required.
  • The aggregateRating field is recommended.
  • The brand field is recommended.
  • The headline field is recommended.
  • The image field is recommended.
  • The mainEntityOfPage field is recommended.
  • The review field is recommended.
  • This Product is missing a global identifier.
  • etc.

Additional e-Commerce plugins are also provided with the WPSSO Core Premium plugin, including Easy Digital Downloads, and WP eCommerce.

Users Love the WPSSO JSON Add-on

★★★★★ — „Forget everything else this is the best schema plugin – Sincerely, we bought other plugins that we had to abandon due to the lack of important features, but with this [WPSSO JSON] we get all that we need – and our schema has more features than the competition!“ – zuki305

★★★★★ — „Tried three other plugins before this one – for our Woocommerce site, this was by far the best one. Thanks!“ – EntoMarket

★★★★★ — „Crazy good! This plugin is one of my favorites! JS aggressively develops and improves this suite of plugins, continuously improving and adding features – with great customer support to boot! Highly recommended to improve your SEO for all kinds of JSON schemas!“ – mikegoubeaux

★★★★★ — „This plugin is heaven sent. I know little about SSO and this has taken care of everything. The support makes this an even better plugin to have. Keep up the great work!“ – kevanchetty

WPSSO JSON Free / Standard Features

  • Extends the features of the WPSSO Core plugin.

  • Provides Schema JSON-LD markup (aka Structured Data) for the following Schema types (other Schema types are available in the Premium add-on):

  • Automatically includes Schema Article AMP 1:1, 4:3, and 16:9 image sizes for Google Rich Results.

  • Customize the Schema type for each individual posts, pages, custom post types, tags, categories, custom taxonomy / terms, and attachment pages.

  • Provides complete Schema ImageObject SEO markup with attachment data from the WordPress Media Library (name, alternateName, alternativeHeadline, caption, description, fileFormat, uploadDate, and more).

  • Built-in support for AMP, Better AMP, and AMP for WP plugins.

  • Includes contributor markup for Co-Authors Plus authors and guest authors (WPSSO Core Premium plugin required).

  • Adds a Schema Markup settings page to the SSO menu with additional options:

    • Knowledge Graph
      • Knowledge Graph for Home Page
        • Include WebSite Information for Google Search
        • Include Organization Social Profile for a Business Website
        • Include Person Social Profile for a Personal Website
      • User for Person Social Profile
    • Schema Properties
      • WebSite Name
      • WebSite Alternate Name
      • WebSite Description
      • Organization Logo URL
      • Organization Banner URL
      • Maximum Images to Include
      • Schema Image Size
      • Schema Article Image Size
      • Schema Article AMP 1:1 Image Size
      • Schema Article AMP 4:3 Image Size
      • Schema Article AMP 16:9 Image Size
      • Schema Thumbnail Image Size
      • Maximum Description Length
      • Maximum Text Property Length
      • Add CreativeWork Text Property
      • Add 5 Star Rating If No Rating
    • Schema Types
      • Type for Blog Front Page
      • Type for Static Front Page
      • Type for User / Author Page
      • Type for Search Results Page
      • Type for Other Archive Page
      • Type by Post Type for Posts, Pages, Media, Post Type Archive Page, and custom post types
      • Type by Taxonomy for Categories, Tags, and custom taxonomies
    • Integration (WPSSO Core Premium required)
      • Product Attribute Names
        • Product Brand Attribute Name
        • Product Color Attribute Name
        • Product Condition Attribute Name
        • Product MPN Attribute Name
        • Product GTIN-14 Attribute Name
        • Product GTIN-13/EAN Attribute Name
        • Product GTIN-12/UPC Attribute Name
        • Product GTIN-8 Attribute Name
        • Product GTIN Attribute Name
        • Product ISBN Attribute Name
        • Product Material Attribute Name
        • Product Size Attribute Name
        • Product Target Gender Attr. Name
        • Product Volume (ml) Attribute Name
    • Custom Meta (WPSSO Core Premium required)
      • Custom Field Names
        • Microdata Type URLs Custom Field
        • How-To Steps Custom Field
        • How-To Supplies Custom Field
        • How-To Tools Custom Field
        • Image URL Custom Field
        • Product Availability Custom Field
        • Product Brand Custom Field
        • Product Color Custom Field
        • Product Condition Custom Field
        • Product Currency Custom Field
        • Product GTIN-14 Custom Field
        • Product GTIN-13/EAN Custom Field
        • Product GTIN-12/UPC Custom Field
        • Product GTIN-8 Custom Field
        • Product GTIN Custom Field
        • Product ISBN Custom Field
        • Product Material Custom Field
        • Product MPN Custom Field
        • Product Price Custom Field
        • Product Size Custom Field
        • Product SKU Custom Field
        • Product Target Gender Custom Field
        • Product Volume (ml) Custom Field
        • Recipe Ingredients Custom Field
        • Recipe Instructions Custom Field
        • Same-As URLs Custom Field
        • Video Embed HTML Custom Field
        • Video URL Custom Field
    • Meta Defaults
      • Creative Work Information
        • Default Family Friendly
        • Default Publisher
        • Default Service Provider
      • Event Information
        • Default Organizer Org.
        • Default Organizer Person
        • Default Performer Org.
        • Default Performer Person
        • Default Event Venue
      • Job Posting Information
        • Default Hiring Organization
        • Default Job Location

WPSSO JSON Premium Features

Schema JSON-LD Markup Examples

WPSSO Core Plugin Required

WPSSO Schema JSON-LD Markup (aka WPSSO JSON) is an add-on for the WPSSO Core plugin.


  • WPSSO JSON settings page with options for site name, alternate name, logo, banner, image size, and Schema types for posts, pages, custom post types, etc.
  • WPSSO JSON options in the Document SSO metabox for the Schema type
  • WPSSO JSON options in the Document SSO metabox for the Schema type
  • WPSSO JSON options in the Document SSO metabox for the Schema type
  • WPSSO JSON example for the Schema type on Pinterest.
  • WPSSO JSON example for the Schema type in Google's Structured Data Testing Tool.


11. Juni 2019
Uninstalled yaost to get brand, mpn etc for my store , this plugin promised to take care "everything i need" .. nope . messed around for about an hours trying to get this to do "everything i need" uninstalled and went back to yoast.
Lies alle 42 Rezensionen

Mitwirkende & Entwickler

„Schema JSON-LD Markup | WPSSO Add-on“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:


„Schema JSON-LD Markup | WPSSO Add-on“ wurde in 5 Sprachen übersetzt. Danke an die Übersetzerinnen und Übersetzer für ihre Mitwirkung.

Übersetze „Schema JSON-LD Markup | WPSSO Add-on“ in deine Sprache.

Interessiert an der Entwicklung?

Durchstöbere den Code, sieh dir das SVN Repository an oder abonniere das Entwicklungsprotokoll per RSS.


Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes / re-writes or incompatible API changes.
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Standard Version Repositories

Development Updates for Premium Users

Development, alpha, beta, and release candidate updates are available for Premium users.

Under the SSO > Update Manager settings page, select the „Development and Up“ version filter for WPSSO Core and all its extensions (to satisfy any version dependencies). Save the plugin settings, and click the „Check for Updates“ button to fetch the latest / current WPSSO version information. When new Development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can always re-select the „Stable / Production“ version filter at any time to re-install the last stable / production version of a plugin.

Changelog / Release Notes

Version 2.13.0 (2019/10/14)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • None.
  • Developer Notes
    • Maintenance release for WPSSO Core v6.8.0.

Version 2.12.0 (2019/10/04)

  • New Features
    • None.
  • Improvements
    • Added a License URL option for Schema CreativeWork in the Document SSO metabox.
    • Added pre-rendering of Article AMP images when creating Schema Article non-AMP markup.
  • Bugfixes
    • None.
  • Developer Notes
    • None.

Version 2.11.1 (2019/09/30)

  • New Features
    • None.
  • Improvements
    • Minor update for How-To Step option layout in the Document SSO metabox.
  • Bugfixes
    • None.
  • Developer Notes
    • None.

Version 2.11.0 (2019/09/26)

  • New Features
    • None.
  • Improvements
    • Minor update for Event Offer availability option CSS in the Document SSO metabox.
  • Bugfixes
    • None.
  • Developer Notes
    • Moved Schema Job markup for the hiring organization and location to the WpssoSchemaSingle::add_job_data() method.
    • Moved Schema Event markup for the location, organizers, and performers to the WpssoSchemaSingle::add_event_data() method.

Version 2.10.0 (2019/09/22)

Follows the latest Review snippet structured data guidelines from Google instead of the official Schema standard.

  • New Features
    • None.
  • Improvements
    • Updated the Schema ‚aggregateRating‘ and ‚review‘ property hooks to limit their addition to only Google approved Schema types (see the Google Review snippet structured data guidelines webpage for details).
      • The official Schema standard provides ‚aggregateRating‘ and ‚review‘ properties for these types:
        • Brand
        • CreativeWork
        • Event
        • Offer
        • Organization
        • Place
        • Product
        • Service
      • Unfortunately, Google only supports ‚aggregateRating‘ and ‚review‘ properties for these types:
        • Book
        • Course
        • Event
        • HowTo (includes the Recipe sub-type)
        • LocalBusiness
        • Movie
        • Product
        • SoftwareApplication
      • And the ‚review‘ property for these types:
        • CreativeWorkSeason
        • CreativeWorkSeries
        • Episode
        • Game
        • MediaObject
        • MusicPlaylist
        • MusicRecording
        • Organization
  • Bugfixes
    • None.
  • Developer Notes
    • None.

Version 2.9.0 (2019/09/17)

New image dimensions (1:1, 4:3, and 16:9) in Schema Article AMP page markup for Google.

  • New Features
    • None.
  • Improvements
    • Added new image dimensions in Schema Article AMP page markup for Google:
      • Schema Article AMP 1:1 (Google).
      • Schema Article AMP 4:3 (Google).
      • Schema Article AMP 16:9 (Google).
    • Added the ‚uploadDate‘ and ‚identifier‘ properties to Schema ImageObject markup.
    • Added image selection options in the Document SSO metabox for each Schema HowTo step.
  • Bugfixes
    • None.
  • Developer Notes
    • None.