The SEO Framework


The complete SEO solution for your WordPress website.

The SEO Framework is a reliable, accessible, unbranded, fully automated, and rigorously optimized SEO plugin for your website.

Without ads, distractions, and nonsensical functionality, this plugin delivers a time-saving SEO solution that truly helps your website rank.

Migrate | Setup | Improve | Extensions | API | Privacy

Dieses Plugin:

  • Comes preconfigured
    The SEO Framework provides a suitable starting point for most websites via its AI. It also comes with over a hundred settings for you to tweak; learn how to manage this in our Setup guide.

  • Is smarter than all others
    The SEO Framework has an AI built in that listens to all that WordPress gives to automatically optimize your pages. This saves you a lot of time and makes it very easy to use.

  • Has exceptional support
    We don’t outsource our support. Instead, the developer of this plugin, with extensive knowledge of hosting, SEO, WordPress, theming, and plugin development is here for you. Over a thousand inquiries have been answered personally within 72 hours in the past four years.

  • Leaves no room for errors
    We focus on quality rather than selling you useless features. This means that this plugin performs faster, is more accurate, has fewer bugs, and is more sustainable than others. The added benefit is that your site is unlikely to get penalized by search engines.

  • Is cleaner than all others
    The SEO Framework is built for the small to large corporations and enterprises. The interface seamlessly integrates within WordPress, and interacting with it feels natural.

  • Improves search presence
    The SEO Framework ranks your website distinctively by enabling breadcrumbs for Google Search, and by automatically generating titles and descriptions according to Google’s guidelines. It also notifies Google, Bing, Yandex, and all connected search networks automatically of your website’s changes with its built-in sitemap.

  • Improves social sharing
    The SEO Framework automatically supports the Open Graph and Twitter Cards protocols, this helps your posts stand out when shared on various social networks.

  • Helps you optimize your metadata
    The SEO Framework is the only plugin that literally has pixel-perfect guidelines for Google Search. It took years of research to get this right, and this means you can manually optimize your pages without making critical mistakes.

  • Creates a beautiful overview
    On your post overview pages, you’ll find color-coded guidelines. They tell you how to improve when hovering over it with your mouse.

  • Is completely accessible
    We handpicked our color scheme so that people with any type of color-vision deficiency can distinguish these. Full keyboard-navigation support is also implemented.

  • Is always doing it right
    The SEO Framework steers you from making significant and common SEO mistakes. It also leaves little room for you to mess up because the plugin already does everything for you. It also automatically prevents duplicated content mistakes by enforcing strict canonical URL rules, which is something many other plugins don’t do.

  • Follows best-practices and beyond
    We built the plugin according to all WordPress coding guidelines. This means it neatly integrates with everything else made according to it, like bbPress and WooCommerce. This also means that the plugin is secure (there’s no record of exploits) and extensible.

  • Is built with developers in mind
    We encourage other developers to add functionality to this plugin. We’ve done so ourselves, already, with our extensions. Feel free to join in on our efforts!

  • Respects your privacy
    Unlike others, this plugin has no links that cloak your information, and it doesn’t automatically share your email address with third parties. Learn more from our strictly adhered-to privacy policy.

Getting started

Do more with extensions

For more advanced SEO tools and output, check out our free companion plugin Extension Manager. Many Premium, Essentials, and Free extensions are included, among others are:

  • Focus helps you write targeted content with focus keywords, their inflections, and their synonyms. It is an indispensable addition for bloggers and businesses alike.
  • Local helps you set up local SEO business information. This could expand your business‘ „Knowledge Graph“ card for local search listings.
  • Title Fix fixes incorrect titles that are rendered by old themes.

Visit our Extensions overview page for more information.

Ungebrandet, kostenlos und für die Profis

The SEO Framework is unbranded! This means that we don’t even put the name „The SEO Framework“ anywhere within the WordPress interface, aside from the plugin activation page. This plugin makes excellent use of the default WordPress interface elements, like as if this plugin is part of WordPress. No ads, no nags. The small and hidden HTML comments can easily be disabled with the use of a filter or extension.

Niemand muss wissen, welche Tools du zur Erstellung deiner oder einer fremden Website genutzt hast. Ein sauberes Interface, für alle.

The SEO Framework goes further, behind the screens it:

  • Verhindert kanonische Fehler mit Kategorien, Seiten, Subdomains und Multisite Domain Mapping.
  • Stops SEO attacks that are caused by pagination exploits in WordPress.
  • Verhindert, dass 404-Seiten und leere Kategorien indexiert werden, auch wenn sie selbst keinen 404-Fehlercode senden.
  • Informiert Google, Bing und Yandex automatisch über Webseitenaktualisierungen, wenn Sitemaps aktiviert sind.

Großzügig personalisierbar

The SEO Framework allows you to manually set various values for each post, page, public CPT, and term.

And, this plugin allows you to adjust over 100 site settings, including:

  • Automated title output options; they encourage you to follow the guidelines.
  • Automated description output options.
  • Structured Data Ausgabeoptionen.
  • Various robots meta output options.
  • Viele Startseiten-spezifische Optionen.
  • Facebook-, Twitter- und Pinterest-Integrations-Optionen.
  • Google, Bing, Pinterest und Yandex Webmaster Verifizierungs-Codes.
  • Sitemap-Integration mit Personalisierung
  • robots.txt Sitemap-Integration.
  • Feed Anti-Scraper Optionen.
  • Und viele, viele weitere Optionen

Offen erweiterbar

The SEO Framework has been built to go further than just itself.
Take a look at the API documentation located at The SEO Framework API Docs.

Die SEO-Bar

The SEO Framework helps you to create better content, at a glance. By showing you:

  • Ob der Titel zu lang, zu kurz, doppelt und/oder automatisch generiert ist.
  • If the description is too long, too short, has too many repeated words and/or automatically generated.
  • Ob die Seite indexiert, weitergeleitet, verfolgt und/oder archiviert ist, durch Prüfen anderer WordPress-Einstellungen.

We call this the SEO Bar. Check out the screenshots below to see how it helps you!


The code in The SEO Framework is highly optimized on PHP-level and uses variable, object and transient caching. This means that there’s little extra page load time from this plugin, even with more meta tags used.

A caching plugin isn’t even needed for this plugin as you won’t notice a difference; however, it’s supported wherever best suited.


The SEO Framework supports:

  • PHP 5.4 and greater.
  • WordPress 4.6 and greater.
  • Internationalisierung durch
  • UTF-8 character calculation and rendering, including Emoji and CJK.
  • Right to Left (RTL) languages, through its interface and generation.
  • Erweiterte Barrierefreiheit bei schlechtem Farbensehen / Farbenblindheit.
  • Screen reader accessibility and keyboard navigation.
  • Multisite – tatsächlich ist dieses Plugin auf Multisite aufgebaut.
  • Erkennung von robots.txt und sitemap.xml-Dateien.
  • Both current and old themes.
  • Detection of various other SEO tools to help you switch graciously.
  • Translation plugins like WPML, Polylang, WPGlobus, and MultilingualPress.
  • WooCommerce, for free, in all its glory.

Zusätzliche Sitemap

The sitemap generated with The SEO Framework is more than sufficient for search engines to find posts, pages and supported custom post types throughout your website. It also listens to the noindex settings on each of the items and works great with various translation plugins.

Via structured data, like what’s brought with the Articles extension, advanced sitemaps are no longer needed.

However, if you require a more expanded sitemap, feel free to activate a dedicated Sitemap plugin. The SEO Framework will automatically deactivate its Sitemap functionality when another (known) sitemap plugin is found.

Versteckte Breadcrumbs

Das Breadcrumb-Script dieses Plugins wird bei Beiträgen sicherstellen, dass Google zugehörige Kategorien findet, auch wenn diese nicht in der Sitemap dieses Plugins enthalten sind.


  • The SEO Framework shows you what you can improve, at a glance. With complete color vision deficiency support.
  • Halte den Cursor über ein Element der SEO-Bar, um zu sehen, was du am Seiten-SEO verbessern kannst. Rot benötigt Aufmerksamkeit, Orange ist okay, Grün ist gut. Blau ist informativ.
  • Die dynamische Beitrags-/Seiten-SEO-Metabox. Eine Version hiervon ist auch für Begriffe wie Kategorien und Schlagworte implementiert.
  • Die dynamische Beitrags-/Seiten-SEO-Metabox passt auch perfekt in die Sidebar. Wenn du schneller arbeiten möchtest.
  • Die SEO-Einstellungen-Seite. Mit über 100 Einstellmöglichkeiten hast du die volle Kontrolle.


Dieses Plugin benötigt:

  • PHP 5.4 or greater.
  • WordPress 4.6 und höher.


  1. Install The SEO Framework either via the plugin directory or by uploading the files to your server.
  2. Aktiviere das Plugin netzwerkweit oder auf einer einzelnen Seite.
  3. Das war’s!

This plugin auto-configures its global settings, but:

You should read up on our plugin setup guide to get the most out of The SEO Framework.

This plugin auto-configures SEO meta settings, and:

  • Du kannst jede Seite mit der bereitgestellten Metadaten-Box feintunen.

Erhalte mehr SEO-Power


Ist The SEO Framework kostenlos?

Absolutely! It will stay free as well, without ads or nags!
This plugin is all-inclusive without upsells.

Is there more?

For more advanced SEO options and output, we offer the free plugin Extension Manager.

Ich habe einen Funktions-Vorschlag, einen Bug gefunden, ein Plugin ist nicht kompatibel…

Bitte besuche das Support Forum und berichte mir davon.
Ich werde versuchen innerhalb von 72 Stunden zu antworten. 🙂

Ich bin Entwickler; wie kann ich helfen?

Any input is much appreciated, and everything will be considered.
Please visit the GitHub project page to submit issues or even pull requests.

I want to modify how The SEO Framework works.

The SEO Framework ist erweiterbar. Details findest du in der API-Dokumentation.

Die Sitemap beinhaltet keine Kategorien, Bilder, News, etc. Ist das OK?

Das ist kein Problem. Suchmaschinen lieben es, WordPress zu indexieren, weil die Struktur konsistent und bekannt ist.
Wenn ein Besucher eine Seite nicht finden kann, wie soll es eine Suchmaschine schaffen? Verlass dich nicht auf die Sitemap, sondern auf deinen Inhalt und die Benutzerfreundlichkeit.

Check out our Extension Manager.
It brings extensions, like Articles, that fill in the gaps with newer and better techniques.

The sitemap contains unwanted links.

The SEO Framework takes all publicly queryable posts, pages, and CPT and puts them in the sitemap.

If you don’t want a page in the sitemap, consider enabling the noindex option. This will also remove the page from search engine result pages.

If the link shouldn’t be in the sitemap because it’s meant for structural reasons, then inform the plugin or theme author that created them.
You should tell the author to check out the „public and rewrite post type arguments.“ The plugin or theme author should know what that means.

What do the application/ld+json scripts do?

The JSON-LD scripts are search engine helpers which tell search engines how to connect and index the site.
They can tell the search engine if your site contains an internal search engine, what sites you’re socially connected to and what page structure you’re using.
This is also referred to as structured data.

Die Metadaten werden nicht aktualisiert, wenn ich ein Caching-Plugin nutze.

The SEO Framework’s metadata is put into WordPress‘ object cache when a caching plugin is available.
Please be sure to clear your cache or adjust the plugin’s caching settings if deemed necessary.


Almost on par with Yoast – Needs Breadcrumbs!

Yoast Breadcrumbs are great, this would be the final feature missing for me to seriously contemplate moving over to The SEO Framework. Note: This plugin has Breadcrumb schema markup but not "physical" HTML navigation breadcrumbs as of time of review 🙁

Much better than Yoast

The bloat and intrusiveness of Yoast finally got to me a few months ago and I went looking for alternatives. Reddit users love TSF, so I said I'd give it a shot and I'm glad I did -- it's much simpler, it doesn't have distracting colours, icon and upsells all over the shop, and generally speaking I can just set it and forget it. I just hope they keep it the way it is, focused and on-point!

Great Plugin for SEO

I didn't know much about SEO (and maybe I still don't) but this plugin makes it really easy to make sure all your bases are covered. Easy to use, very lightweight, non-intrusive, and informative. Best part is that if you ever have an issue, their support is FANTASTIC. They have gone above and beyond for me, with no reason to. Recommend recommend recommend.
Lies alle 191 Rezensionen

Mitwirkende & Entwickler

„The SEO Framework“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:


„The SEO Framework“ wurde in 15 Sprachen übersetzt. Danke an die Übersetzerinnen und Übersetzer für ihre Mitwirkung.

Übersetze „The SEO Framework“ in deine Sprache.

Interessiert an der Entwicklung?

Durchstöbere den Code, sieh dir das SVN Repository an oder abonniere das Entwicklungsprotokoll per RSS.



In this minor update, we bring you the most advanced description generation yet. The generator is now context-sensitive, so you can expect the descriptions to be even more natural; a real time-saver!

Oh, we also fixed some bugs, and we’ve implemented some improvements in preparation for version 3.3.0.


This minor update fixes some old, leftover bugs. We’ve also removed the sitemap pinging options for Yandex, as they no longer allow this.


This minor update brings major bug fixes. Most notoriously, the home page settings now predict the metadata perfectly in the admin screens. Bloggers will love this update, too, because Facebook and Twitter metadata for the home blog page is now always correct.

For developers, please note that the upcoming major release (3.3.0) will introduce new taxonomical settings. Because the image-rendering integration isn’t suited for this, it’ll be overhauled. For more information, see this issue.

Also, for developers, note that some API changes better suited for a major release were also brought into this minor release; these were required to fix some bugs.


This minor update fixes script load-order issues which can occur when other plugins try to interact with the new WordPress editor.

3.2.0 – Horizon

What is right to be done cannot be done too soon. – Jane Austen

Release date

  • 4. Dezember 2018

Release highlights

  • A new editor (codename Gutenberg) will launch in just two days with WordPress 5.0. This release makes the plugin fully compatible with it.
  • Description prefixes have been removed. Descriptions aren’t used a ranking factor anymore, and gaming the system by repeating the title isn’t beneficial.

Wusstest du schon?

  • We recently relaunched a plugin for The SEO Framework. Learn more.

Ausführlicher Log

Happy Holidays! (╯°□°)╯︵ ┻┻

Full changelog

  • Den vollständigen Changelog findet manhier.