DadsFam SEO

Änderungsprotokoll

2.17.3

• Fixed: the SEO Brain no longer suggests a focus keyword made from your name („dadsfam contact“, „ray tac shop“) for a page that never uses it. A keyword the page does not use fails every keyword check, and on live sites it took 11 to 17 points off. Any keyword that would lower a page’s score now waits for you, with the score before and after, until the title or description uses it.
• Fixed: a dead address that only says how much or how it is packed („2-ply-24-rolls-300-sheets-pack“) was sent to the first page with the same words, a kitchen towel. The SEO Brain now finds the product that lists the same amounts (24 rolls, 300 sheets) and offers it for you to check, or offers nothing.
• Fixed: a product’s dead address is never sent to a product with other numbers in its address: the 24-roll pack is not the 12-roll pack, nor the iPhone 13 case the iPhone 14 case. Before, Autopilot could apply that. An article whose number changed („best-laptops-2025“) waits for you.
• Improved: the front page is scored by the title and description Google shows for it: its own, or else the Homepage Title and Description settings. A keyword in the Homepage Title was reported missing from the title.
• Fixed: alt text for a logo cropped in the Customizer no longer starts „Cropped cropped“, and which logo file it is („main“, „transparent“, „footer“) is left out: „DadsFam logo“.
• Fixed: a description never names its subject twice in a row („Portable sensory play tray, 58cm x 43.5cm. A portable sensory play tray made for…“).

2.17.2

• Fixed: a brief for a longer how-to („How to set up DKIM on cPanel for a Cape Town business“) came back as an empty „How to“. The title now keeps who the page is for, and the sections plan the task itself.
• Fixed: briefs keep the capitals you type for a place or a name („best braai spots in Durbanville“), and a heading that runs into its paragraph no longer makes an ordinary word look like a name („a WordPress Site“).

2.17.1

• Improved: DadsFam AI, tested on a live site’s own pages and better for it. Descriptions start from the summary you wrote for a page (its excerpt), cut to fit Google only where what is left says the same thing: „except“, „only“, „unless“ and „you need“ always stay, a list is never cut short, and a sentence is never cut at a semicolon. A description is never half a sentence, the page’s title said again, a line that leans on the one before it, a note about another version or a notice many of your pages share. Where nothing is good enough, the SEO Brain offers nothing.
• Improved: Autopilot never writes a description under 70 characters or one that does not say what the page is, never gives two pages the same one, never applies one that was cut to fit (even from your own summary: those wait for you), and never puts a price, a sale or an offer that ends in a product’s description. Any other description that quotes a price or an offer waits for you, because Google keeps showing it after it changes.
• Improved: focus keywords are the name a title leads with („DadsFam Live Chat“, „AnyDesk not working on CachyOS“), never with „a“ in front („What Is a Staging Site?“ is „staging site“) and never an idiom or a filler („wpvibe on your radar“, „free version“). One that contains another page’s keyword waits for you.
• Improved: names keep their spelling: „iPhone“, „eThekwini“ and „macOS“ at the start of a sentence, „DKIM“, „cPanel“ and „WooCommerce“ in briefs, and no „a“ before a name or a subject such as SEO. A brief for „best braai spots in Durbanville“ is a round-up („The Best Braai Spots in Durbanville“), not a price guide.
• Improved: key takeaways come from the page’s own „Key takeaways“ or „In short“ list when it has one, and are never a question, an invitation or a line that needs the one before it.
• Improved: questions and answers. Headings are asked properly, questions written In Title Case are asked in sentence case, a table is never read as one line, and a cost question is only answered with a price.
• Improved: alt text from the picture’s own name when it says what the picture shows („Opus 5.5 for WordPress – developer working late at night“), with version numbers kept and camera codes, dates, „1 of 4“, emoji and stock-site names left out. Never a photo credit or a „Photo:“ label, never „[SOLVED]“, never „Screenshot“ for a photo of a screen, never „Home“, never a name stuffed with keywords, and never the same words for two pictures on one page.
• Improved: big sites. The SEO Brain’s full pass writes fixes for at most 15 seconds at a time, inside PHP’s time limit, so a site of 1,000 pages or more on shared hosting never hits it. Pages it does not reach keep their fixes and go first next time.
• Improved: your topics. Contact, the privacy policy and the terms are never a topic’s main page, an orphan to fix or a page to link from, and a topic is named by a real subject, never your own name, a filler or a version.
• Fixed: the llms.txt summary no longer repeats your site name; X-ray no longer suggests covering another product’s name or a version number; and a caption such as „Burst of colour at the office“ is no longer taken for a stock photo credit. The setup wizard no longer logs deprecation notices on WordPress 6.4 and later.
• Developers: DFSEO_Content::site_pages() and the dfseo_site_pages filter.

2.17.0

• New: DadsFam AI, built into the free plugin. It runs entirely on your own server, from your own pages: no outside AI service, no API key, no account, nothing sent anywhere and nothing to pay per use. It builds a map of what your site knows (the ideas it writes about, the topics its pages form and the main page of each topic) and, with search results connected, learns your own click rate at every position in Google and which kinds of titles and descriptions earn clicks on your site.
• New: the SEO Brain writes with DadsFam AI. Meta descriptions are picked and tightened from the page’s own sentences and scored by what earns clicks on your site. Focus keywords are what people really type: a page people find by your name gets one too („dadsfam contact“), a how-to gets the whole task, and never half a sentence or a describing word. Alt text says what the picture shows, from its caption, what the camera saved in it, the product and its variation, and the heading above it. It never invents facts.
• New: SEO titles. Where a page’s title is a problem (cut off in Google, the same as another page’s, missing its focus keyword, not saying what people search, or leaving most of the line empty), the Brain offers one that fits Google’s width in pixels. Never over a title you wrote, and Autopilot leaves titles to you unless you switch them on.
• New: X-ray, rebuilt on DadsFam AI: the page’s topic, SEO titles that fit Google, descriptions from your own words, focus keywords people would type, the questions people ask and whether the page answers them, the answer AI engines would quote, key takeaways, an FAQ from the page’s own sections and what to fix first, with examples.
• New on the SEO Brain screen: your topics and whether their pages link to the main one (the missing links are offered as fixes), what works on your site, subjects your headings cover that deserve a page of their own, pages that say nearly the same thing, and the spelling DadsFam AI writes in (as your pages spell, British and South African, or American). The weekly email adds what works and the pages worth writing.
• New: log-in, register, account, messages and other web-app pages are recognised, from any plugin. They get no keyword or description and are offered „Keep out of Google“; the ones DadsFam AI is sure of leave the sitemap at once.
• Improved: keywords are read the way people write them. „web design in Cape Town“ uses „web design cape town“, the address what-is-ssl-certificate uses „what is an ssl certificate“, „An SSL certificate is…“ opens a page about it, and singular and plural, „restoring“ and „restore“, „backup“ and „back up“ all match. Keyword density is uses per hundred words, as other SEO tools count it, and is not counted for a question keyword, which good writing answers rather than repeats. Scores are refreshed in the background after the update.
• Improved: the title check judges the title Google really shows (your SEO title, or your title template filled in) by its width in pixels, the way Google cuts it. A page without an SEO title of its own was told its title was 0 characters long.
• Improved: Instant Indexing works in the background. Changes go to IndexNow a minute later, in one request for everything changed meanwhile, so saving never waits on a search engine and an import of a thousand posts sends one request; and only from your live site, never from a local or staging copy or a site that discourages search engines.
• Improved: the SEO Brain asks WordPress for the memory it allows its own heavy work on big sites, and starts fresh on how far to trust its keywords, descriptions and alt text, because DadsFam AI makes them differently.
• Improved: shortcodes of plugins that are no longer active are not read as words of the page, and a word is written in capitals only when it is a real acronym (SEO, SSL).
• Improved: the Regional editions check reads your other sites past their page cache and CDN, and checks a problem again every 15 minutes instead of every hour.
• Fixed: dates were two hours early on South African sites (and out by the time zone’s offset anywhere outside UTC). The sitemap’s last-changed dates, the publish and update times in schema and social tags, and the dates in llms.txt now carry the right time and offset, and cached sitemaps are rebuilt when you update.
• Fixed: a homepage that shows your latest posts, or one your theme lays out with no page chosen, was in no sitemap, and a site with nothing else to list served an empty sitemap index. The homepage now has its own sitemap-home.xml, listed first.
• Fixed: five GEO checks in the editor’s checklist showed their code („geo_tldr_summary“) instead of a name. Every check now has a plain name that can be translated, and the title check’s name says what it checks (40–60 characters).
• Fixed: the sitemap index no longer prints an empty date, a post with no author no longer names „/author/“ (a page that does not exist) in social tags, and a secondary button’s label (Analyse, in the editor) no longer disappears under the pointer.
• Fixed: removing the plugin deletes everything DadsFam AI learned, every social profile setting (seven were left behind) and any AI key an earlier version saved.
• Developers: the dfseo_app_pages, dfseo_indexing_public_site and dfseo_sitemap_home filters; dfseo_brain_ai_text lets your own writer supply the Brain’s text; DFSEO_Brain::record_post_change() journals a change with an undo, judged on search results like the Brain’s own.

2.15.0

• New: page doctor. The SEO Brain reads your live pages and finds what breaks SEO from outside the plugin: another SEO tool also writing tags (Yoast, Rank Math, All in One SEO, SEOPress, The SEO Framework, Squirrly — even when built into a theme), a canonical pointing to another address, missing or printed twice, two titles or none, two robots or description tags, the same schema printed twice, two sets of social tags. Each one is an alert in plain English that names the pages and the fix.
• New: self-healing dead addresses (with DadsFam SEO Pro). An address that answers „not found“ but people still visit — an old link, a bookmark, Google — is matched to the page it meant (a renamed page by its old address, a moved or misspelt one by its words) and sent there with a 301. Autopilot makes the sure ones, nothing is guessed, your own redirects are never touched, and Undo removes the Brain’s.
• New: automatic internal links. Pages no page links to, pages with few links and pages close to page one in Google get a link from your pages that already mention their focus keyword: those words become the link, in the page’s own text. Only in paragraphs and lists — never headings, quotes, buttons, captions or existing links, never on page-builder pages — one new link per page per run and three at most; each pair of pages is tried once, and Undo puts the page back exactly.
• New: pages losing search traffic. The last four weeks against the four before, allowing for how the whole site moved, with why each page fell (it slipped in the rankings, fewer people search, or fewer click) and what to do. A page losing clicks while Google shows it as often is offered a fresh description written for what people search now, judged five weeks later like every Brain change.
• New: pages that go out with the same title in Google are listed under „Worth a look“.
• New: the weekly SEO Brain email, off until you switch it on, with a „Send a test now“ button.
• New: a page the Brain changes is cleared from the page cache at once (DadsFam Cache, WP Rocket, LiteSpeed Cache, W3 Total Cache, WP Super Cache, Cache Enabler, SiteGround Optimizer), so visitors and Google see the change now.
• New: the brain-weekly ability, wp dfseo brain decay and wp dfseo brain report. Developers can supply page totals with the dfseo_search_pages filter, and dead addresses with dfseo_broken_urls.
• Fixed: Jetpack’s social tags are switched off while DadsFam SEO writes its own, so pages no longer carry two sets.
• Improved: the Brain’s background events are removed when the plugin is deactivated.

2.14.0

• New: the SEO Brain checks its own work against real search results. About five weeks after it changes a page’s meta description or schema type, or the homepage title or description, it compares the four weeks before with four weeks after, allowing for how the whole site moved in the same weeks. A page edited in other ways in those weeks is not judged.
• New: what worked makes the Brain more willing to make that kind of change and teaches it which wording earns clicks on your site (a number, two sentences, speaking to „you“…); new descriptions are written to suit.
• New: what cost clicks is changed back: by itself on Autopilot when the numbers are exact (Google Search Console) and the change was its own, otherwise offered to you with the numbers. After two misses on one page the Brain leaves that page’s description to Google.
• New: the Brain learns what people really search for. Pages without a focus keyword get one from the real searches Google shows them for, the pages people see most are worked on first, „Close to page one“ lists pages at position 4 to 20 with the clicks a month they could gain and exactly what is missing, and two pages competing for one search are flagged.
• New (AEO): questions people ask Google that a page is shown for but does not answer under a heading of its own.
• New (GEO): visitors sent by AI assistants (ChatGPT, Perplexity, Claude…) and the pages AI crawlers read most, with the ones that are hard for AI to quote flagged.
• New: „Did it work?“, „Close to page one in Google“ and „Answer engines“ on the SEO Brain screen; the brain-results and brain-opportunities abilities for AI assistants; wp dfseo brain results.
• The numbers come from a results source: DadsFam SEO Pro supplies Google Search Console data or its own visit counts. Without one, nothing is measured and the Brain works exactly as before. Developers can supply their own with the dfseo_search_metrics, dfseo_search_queries and dfseo_ai_activity filters.
• Improved: the Brain’s trust in each kind of fix counts real results as well as what you applied or undid.
• Fixed: on a phone, the plugin’s header no longer makes its screens wider than the screen.

2.13.0

• Fixed: only public, published content is scored. Private records (registrations, invoices, menu items, Customizer drafts, product variations), drafts and binned pages no longer get a score, and the ones they had are removed when you update, so the dashboard average is your real pages‘ average.
• Fixed: „Noindex tag archive pages“ covers WooCommerce product tags as well as post tags (and any taxonomy added through the dfseo_tag_taxonomies filter).
• Fixed: the sitemap obeys noindex. While tag pages are noindexed their sitemaps are left out and their addresses answer 404; WooCommerce’s cart, checkout and account pages are never listed; and changing a sitemap or noindex setting refreshes the cached sitemap at once instead of within 12 hours. New installs leave tags out of the sitemap.
• Fixed: no empty sitemaps. A post type with nothing to list gets no sitemap, and an empty one answers 404.
• Fixed: the homepage no longer has a „Home › Home“ breadcrumb, in its schema or on the page.
• Fixed: every name and description in the schema is plain text — a real dash instead of –, „&“ instead of &. Product descriptions use the WooCommerce short description first and keep their sentences apart (Pro).
• Fixed: automatic meta descriptions and social previews keep headings, paragraphs and list items apart instead of running the words together.
• Fixed: a password-protected page’s text no longer appears in its meta description, social preview, schema, llms.txt or llms-full.txt.
• Fixed: an „&“ in your site’s tagline no longer shows as „&“ in the Homepage Meta Description box.
• Fixed: the setup wizard’s browser tab has a title again, and no longer logs a PHP 8.1+ notice.
• Fixed: the Google verification box no longer stores the name of Google’s HTML verification file as a meta tag code, which printed a tag Google cannot read. Paste a file name and that file is served for you; paste the whole HTML tag and its code is kept. The box’s help text no longer shows an example code that could be copied.
• Fixed: a homepage built by your theme (front-page.php or a block template) is scored from the page visitors see instead of the empty editor, and says so. Saving the homepage never waits for it to load, and the last good copy is used until a new read succeeds.
• Fixed: the audit warns when the homepage title is only the site name, and its „no focus keyword“ count leaves out pages set to noindex, the shop’s cart, checkout and account pages, and the blog page.
• New: Regional editions (Settings → Advanced, or the set-regional-editions ability). List your country sites — a .com and a .co.za, say — and each one prints the same hreflang tags, with an x-default, on its front page. No theme code. The audit and the SEO Brain check that the other sites list the same set.
• New: tag bloat check. When tag pages holding one item or none outnumber your real pages, the audit warns and one click keeps tag pages out of search and out of the sitemap (undo it on the SEO Brain screen). The SEO Brain proposes the same fix and makes it on Autopilot.
• New: the SEO Brain reads your sitemap pages the way Google does, a few each hour. A page that answers „noindex“ because of the theme or another plugin, redirects, or does not load is kept out of the sitemap until that changes, and the Brain raises an alert if the whole site is hidden from Google.
• New: the SEO Brain learns a theme-built homepage from the live page, suggests a homepage title when yours is only the site name, and never suggests a homepage description that would replace the one you set.
• Improved: llms.txt and llms-full.txt are plain text, leave out the cart and checkout, and include the text of a theme-built homepage.
• Improved: the dashboard, the dashboard widget, the site overview and the weak-content and GEO reports count every public post type, and leave out pages kept out of search on purpose.

2.12.7

• Improved: a dead link is matched to your page by its words, not its letters. „tactical-vest-pocketbook“ now finds „Tactical Vest (Pocketbook)“ at pocketbook-tactical-vest, never a different vest. Typos still match, and when two pages fit equally well nothing is suggested.
• Improved: product names with a small word inside („Surf’s Up Bubble Bath“) can now be chosen as the keyword, exactly as the title says them.

2.12.6

• Improved: „Fix all for me“ follows the same rule as Autopilot. A fix that would lower a page’s score is put straight back and left for you to look at; one you apply by hand is always applied.
• Fixed: titles that simply start the same way („How to …“, „What is …“) are no longer mistaken for a brand name when choosing keywords.

2.12.5

• Improved: autopilot never lowers a score. If a change would leave a page’s SEO score lower, it is undone on the spot and kept for you instead, and Autopilot does not try it again.
• Improved: keywords match the way search engines read. Punctuation no longer hides a keyword: „Super Slush – Red“ contains „super slush red“, and „Dive & Discover“ contains „dive discover“. Scores refresh in the background after the update.
• Improved: better product keywords. The Brain no longer starts a keyword with the brand that is on every product („acorn kids …“), or picks half a name („day gift set“ from „Teacher’s Day Gift Set“).
• Improved: wordPress sample content is left alone. The „Sample Page“ and „Hello world!“ post every new site starts with get no keyword or description. They are for deleting.
• Improved: one-word page names wait for you. A page called „Shop“ or „Home“ no longer gives its picture the alt text „Shop“ by itself.

2.12.4

• Fixed: a picture shown on more than one page (one photo for two products) gets one alt text suggestion, from the more important page, instead of two that contradict each other.
• Improved: after an update, the update steps (refreshing scores, the Brain’s fresh start on trust) also run from the Brain’s background run, so sites nobody logs into still get them.

2.12.3

• Fixed: alt text you wrote yourself is never offered for replacement, even when it repeats the picture’s file name or title. Only alt text exactly as the upload filler wrote it („Dadsfam News Updates“) can be upgraded.

2.12.2

• Improved: alt text for a product’s photos and a page’s featured image is now the product or page name, with the site name taken off the end. It used to come from the picture’s file name, which carried camera codes and typos.
• Improved: a picture inside the text is named from its file only when every word of that name also appears on the page. Otherwise the page title is offered for you to check, and Autopilot leaves it alone.
• Improved: alt text that was only ever the file name, filled in automatically at upload („Toilet Bowel Cleaner“), can now be replaced with the product or page name. Alt text you wrote yourself is never touched, and Undo puts the old one back.
• Improved: on big sites every kind of fix keeps a fair share of the fix list, so image and schema fixes are not crowded out by hundreds of missing keywords, and Autopilot works on all of them at once.
• Improved: Autopilot never sets a one-word keyword on its own, and the Brain prefers a phrase from the page’s own title that contains the word („returns policy“, not „policy“).
• Improved: the site summary for AI assistants (llms.txt) is built from the keywords of your most important pages, never from dates, and always waits for your approval.
• Changed: after this update the Brain starts fresh on how much to trust its alt text and keywords, because both are now made differently.

Earlier versions

The full history, back to 1.0.0, is in the plugin under DadsFam SEO → What’s new.