Site Kit by Google


Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringt die besten Google-Dienste zu WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Offizielle Statistiken verschiedener Google-Werkzeuge, alle in einem Dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Unterstützte Google-Tools

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
  • Optimize: Use Site Kit to easily set up Optimize- no code editing required. Then, set up A/B tests in Optimize.


Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use [Site Kit with a staging environment] (

Installation innerhalb von WordPress

  1. Gehe zu Plugins > Neu hinzufügen.
  2. Suche nach Site Kit by Google.
  3. Installiere und aktiviere das Site Kit by Google Plugin
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manuelle Installation

  1. Lade den Ordner google-site-kit in dein Verzeichnis /wp-content/plugins/ hoch.
  2. Rufe Plugins auf.
  3. Aktiviere das Site Kit by Google Plugin
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Nach der Aktivierung

  1. Öffne den neuen Site Kit Menüpunkt.
  2. Folge den Schritten im Installationsprozess.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.


Für weitere Informationen, besuche die offizielle Site Kit Website.

Wo sollte ich Support-Anfragen stellen?

First, check our troubleshooting guide. If you’re still experiencing issues, use the support forums. If you have a technical issue with the plugin where you already have more insight on how to fix it, you can also open an issue on GitHub instead.

Ist Site Kit kostenlos?

Das Site Kit Plugin ist kostenlos und open source und wird es auch bleiben. Individuelle Google-Produkte integriert in Site Kit unterliegen deren individuellen Richtlinien und Gebühren.

Was, wenn ich bereits ein anderes Plugin für die Integration von Google Produkten verwende?

We’re happy to hear that and you can continue using it if it meets your needs. You can also install Site Kit alongside to gain access to other insights and integrations.

Wird Google weitere Werkzeuge durch Site Kit zur Verfügung stellen?

Wir planen, die Funktionen und Integrationen des Plugins in Zukunft zu erweitern; wir würden uns über dein Feedback freuen, welche Produkte und Funktionen wir priorisieren sollten.

Wie kann ich mit an der Entwicklung des Plugins beteiligen?

Wenn du Ideen hast, das Plugin zu verbessern oder einen Fehler zu beheben, erstell doch ein Issue oder einen Pull Request im GitHub Repository für dieses Plugin. Bitte halte dich an die Beitragsrichtlinien. Du kannst auch einfach zum Plugin beitragen, indem du es übersetzt. Besuche einfach, um zu starten.


8. Juli 2020
Site Kit affiche une page blanche après mise à jour.... J'ai l'impression que ce n'est pas la première fois que ce plugin montre ce genre de comportement... Dommage...
7. Juli 2020
Missing many key features. Cannot set User ID tracking. Cannot include custom tags. Cannot exclude from particular pages. No ability to use any of Googles custom analytics functionality hooks.
4. Juli 2020
It works, BUT If you need to set up Google Tag Manager, you HAVE TO install Google analytics first. If you have Google analytics also set up in GTM, there is a double implementation of the measure code and the Google Tag Assistant extension tells you: Same web property ID is tracked twice. If I have delete the Google analytics Tage, there is another error message there: No Google Analytics HTTP responses because opted out code detected. Please update the application, and it will be fine!
19. Juni 2020
Super useful - not just great for getting all your essential google analytics at a glance, but also possibly the easiest way to integrate your Google Analytics, Search Console, Insights, GTM and Adsense into your WordPress site. Yet to try the A/B testing but it's on my list. After initially working great, an update caused a JS conflict with various aspects of WooCommerce, however the Google team communicated really well and rolled out a fresh update in less than a week fixing all the issues I had. Great stuff!
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Mitwirkende & Entwickler

„Site Kit by Google“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:


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For the plugin’s changelog, please see the Releases page on GitHub.