Yoast SEO

Beschreibung

Yoast SEO: Das #1 WordPress SEO Plugin

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

DON’T LET YOUR COMPETITORS WIN

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Titel und Metabeschreibung als Vorlage für bessere Markenpflege und konsistente Snippets in den Suchergebnissen.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • Die fortschrittlichste XML Sitemap Funktion – auf einen Knopfdruck!
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] support for our Yoast SEO Premium users.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.

Premium Support

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

The Yoast SEO Premium plugin is well worth your investment!

Our addons to further improve your WordPress SEO

You should also check out these other products by Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what your video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO für Nachrichtenverleger, die ihre Sichtbarkeit und Leistung in Google News verbessern möchten.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Fehlerberichte

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Weitere Informationen

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Screenshots

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Beispiel für die SEO-Analysefunktionalität.
  • Beispiel der Funktion "Lesbarkeitsanalyse".
  • Übersicht der SEO Probleme und Verbesserungsvorschläge der gesamten Website.
  • Steuere, welche Funktionen du verwenden möchtest
  • Importiere ganz einfach SEO Daten von anderen SEO Plugins wie All in One SEO pack, HeadSpace2 SEO und wpSEO.de.

Installation

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

YOAST SEO MIT WORDPRESS INSTALLIEREN

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Nach ‚Yoast SEO‘ suchen;
  3. Aktiviere Yoast SEO von deiner Plugins-Seite;
  4. Go to ‘after activation’ below.

YOAST SEO MANUELL INSTALLIEREN

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress;
  3. Go to ‘after activation’ below.

NACH DER AKTIVIERUNG

  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. Du bist fertig!

FAQ

Wie funktionieren die XML Sitemaps im Yoast-SEO-Plugin?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Wie kann ich meine Website bei der Google-Search-Console hinzufügen?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

Wie kann ich Yoast-SEO-Breadcrumbs implementieren?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
yoast_breadcrumb( '

‚,‘

‚ );
}
?>
`

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

Wenn du mehr Details oder eine Schritt-für-Schritt-Anleitung benötigst, lies unsere Implementierungsanleitung für Yoast-SEO-Breadcrumbs.

Wie setze ich bei URLs auf noindex?

Yoast SEO bietet mehrere Optionen, um eine oder mehrere URLs auf noindex zu setzen. Weitere Informationen dazu findest du in dieser Anleitung.

Google zeigt die falsche Beschreibung, wie kann ich das korrigieren?

Wenn du gute Meta-Beschreibungen für deine Blogbeiträge geschrieben hast, gibt es nichts Ärgerlicheres, als zu sehen, dass Google eine komplett andere Beschreibung deiner Website in den Suchergebnissen verwendet.

Mögliche Ursachen könnten sein:
1. Falsche Beschriftung im Code
2. Der Google Cache ist veraltet
3. Suchbegriffsmanipulation
4. Google hat die Meta-Description ignoriert

You can read more here on how to solve the issue with the wrong description.

Wie häufig wird Yoast SEO aktualisiert?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

Wie erhalte ich Support?

Da unser kostenloses Plugin von Millionen von Menschen weltweit genutzt wird, können wir dir keinen All-in-One-Support anbieten. Wenn du Probleme mit dem Yoast SEO für WordPress Plugin hast, kannst du Hilfe in den Supportforen erhalten unter wordpress.org oder durch Suchen in der Wissensdatenbank unter kb.yoast.com.

Die Plugins, die du bei Yoast kaufen kannst, sind Premium-Plugins (auch wenn Premium nicht im Namen ist) und beinhalten ein ganzes Jahr lang kostenlose Updates und Premium-Support. Das bedeutet, dass du unser Support-Team kontaktieren kannst, wenn du Fragen zu diesem Plugin hast.

Lese mehr darüber, wie du Support erhalten kannst.

Ich habe eine hier nicht aufgelistete Frage

Deine Frage wurde höchstwahrscheinlich schon in unserer Wissensdatenbank beantwortet: kb.yoast.com.

Rezensionen

24. Oktober 2020
I didn't use the premium version. But I can say that the free version is zero. Yoast ties your hands with the free version. Maybe it is normal. They are waiting for you to use the premium.
21. Oktober 2020
Despite the great features Yoast offers, it is proven to be slow on my sites, with a lot of hours spent on testing, Rankmath is lightweight and faster for us. Maybe this works for me but not for everyone. My advice is before moving is to test thoroughly and make the right decision. Wishing Yoast team all the best.
Lies alle 27.266 Rezensionen

Mitwirkende & Entwickler

„Yoast SEO“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:

Mitwirkende

„Yoast SEO“ wurde in 49 Sprachen übersetzt. Danke an die Übersetzerinnen und Übersetzer für ihre Mitwirkung.

Übersetze „Yoast SEO“ in deine Sprache.

Interessiert an der Entwicklung?

Durchstöbere den Code, sieh dir das SVN Repository an oder abonniere das Entwicklungsprotokoll per RSS.

Änderungsprotokoll

15.2

Release Date: October 27th, 2020

Today, we are releasing Yoast SEO 15.2 into the wild. In this release, we’ve added an interesting improvement for Slack users — better visibility for your content when your URL is shared on Slack. We also improved the performance of the plugin in the backend due to us loading less JavaScript. Read more about what’s new in 15.2 in our release post!

Erweiterungen:

  • Adds an Open Graph integration for The Events Calendar plugin. Props to Luehrsen
  • Sets the default schema type for Web Stories to Article. Props to swissspidy
  • Adds enhanced Slack sharing tags on posts and pages.
  • Adds a toggle for the above enhanced Slack sharing feature.
  • Flushes the permalinks from the indexable tables when a custom taxonomy base changes, and shows a reindex notification in that case.
  • Improves the loading times of admin pages where Yoast SEO is present.

Fehlerbehebungen:

  • Fixes a bug where we linked to Google’s Structured Data Test, which is deprecated. We now link to Google’s Rich Results Test. Props to wormeyman
  • Fixes a bug where the styling of the General tab in the network admin dashboard was broken.
  • Fixes a bug where the German passive voice assessment would show an error when the text contained a participle enclosed within curly quotation marks (e.g., "getan").
  • Fixes a bug where the WooCommerce product permalinks were not updated after a permalink structure change.
  • Fixes a bug where the replacement variable dropdown menu was partially hidden for the description inputs in all preview modals.
  • Fixes a bug where a fatal error would be thrown on sites that did have curl installed but did not have the PHP curl extension installed.

Weiteres:

  • Removes the „Remind me in 7 days“ link from the SEO data optimization notification on the Yoast SEO dashboard, which was shown for large sites with more than 2500 unindexed indexables. The notification can still be hidden by clicking the default dismiss button.
  • Adds the wpseo_image_data filter to enable the filtering of image metadata. Props to spacedmonkey.

15.1.1

Release Date: October 15th, 2020

Fehlerbehebungen:

  • Fixes a bug where the indexing button on the Tools page would keep showing up because certain objects would be detected as requiring indexing but would not actually be indexed during the indexing process.

15.1

Release Date: October 14th, 2020

Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside the post editor. And it’s not any old data — no, it’s powered by our good friends at SEMrush, a world-class provider of SEO and internet marketing tools! Read more about what’s new in 15.1 in our release post!

Erweiterungen:

  • Adds an integration with SEMrush to search for and compare search volume of related keyphrases.
  • Moves the Ryte feature toggle to the new Integrations tab where the new SEMrush feature toggle also can be found.
  • Merges the indexable and link indexing tools on the tools page into one process.
  • Improves the user experience of the indexing tool on the tools page by showing its progress on the tools page itself, instead of in a separate pop-up modal.
  • Prevents several processes from happening on non-production environments:
    • Indexing indexables.
    • Pinging search engines about XML sitemaps.
    • Sending tracking information.
    • Checking the indexability of the site with Ryte.
  • Uses the website from a user’s WordPress profile in that user’s SameAs array in the Schema output.
  • Flushes all permalinks from the indexables tables when the value of the permalink_structure option changes, and introduces a notification to ask for a reindex in that case.
  • Flushes all permalinks from the indexables tables when the value of the home_url option changes, and introduces a notification to ask for a reindex in that case.
  • Registers a cron job that checks whether the home_url was changed manually and resets the permalinks accordingly.
  • Makes it possible to recognize keyphrases in Farsi when they have a negation prefix or an indefinite article (for example: ماشین (‚car‘) in ماشینی (‚a car‘)).
  • Improves keyphrase recognition in Farsi by filtering the function words such as هفت, چهارم,یا`.

Fehlerbehebungen:

  • Fixes a bug where the Yoast replacement variables plugin would not be available on edit terms page for usage by other plugins.
  • Fixes a bug where the incoming link count for each post, as shown on the post overview page, was incorrect.

Weiteres:

  • Adds a filter (wpseo_dynamic_permalinks_enabled) to enable the dynamic permalink fallback. When this fallback is enabled, the indexable-based output of the permalink property is overridden by a permalink that is calculated on the fly. Using this is detrimental for performance but may be needed for some site setups.

Earlier versions

Den Changelog früherer Versionen findest du unter Yoast SEO Changelog auf yoast.com.