Yoast SEO


Yoast SEO: Das #1 WordPress SEO Plugin

Need some help with your search engine optimization? Need an SEO plugin that helps you reach for the stars? Yoast SEO is the original WordPress SEO plugin since 2008. It is the favorite tool of millions of users, ranging from the bakery around the corner to some of the most popular sites on the planet. With Yoast SEO, you get a solid toolset that helps you aim for that number one spot in the search results. Yoast: SEO for everyone.

Yoast SEO does everything in its power to please both visitors and search engine spiders. How? Below you’ll find a small sampling of the powers of Yoast SEO:

Die Pflege deiner WordPress-SEO

  • Die fortschrittlichste XML Sitemap Funktion – auf einen Knopfdruck!
  • Full control over site breadcrumbs: add a piece of code and you’re good to go.
  • Set canonical URLs to avoid duplicate content. Never have to worry about Google penalties again.
  • Titel und Metabeschreibung als Vorlage für bessere Markenpflege und konsistente Snippets in den Suchergebnissen.
  • [Premium] Erweitere Yoast SEO mit News SEO, Video SEO, Lokalem SEO und WooCommerce SEO Erweiterungen.
  • [Premium] Hilfe benötigt? Yoast SEO Premium Benutzer erhalten 1 Jahr kostenlosen Zugang zu unserem großartigen Support-Team.

Note: some features are Premium. Which means you need Yoast SEO Premium to unlock those features. You can get Yoast SEO Premium here!

Schreibe bessere Inhalte mit Yoast SEO

  • Inhalt & SEO Analyse: Unverzichtbare Werkzeuge zum SEO-freundlichen Schreiben von Texten.
  • Die Schnipsel Vorschau zeigt, wie dein Beitrag oder deine Seite in den Suchergebnissen aussehen werden – auch auf mobilen Geräten. Yoast SEO Premium bietet auch Vorschau für soziale Netzwerke!
  • [Premium] The Insights tool shows you what your text focuses on so you can keep your article in line with your keyphrases.
  • [Premium] Synonyms & related keyphrases: Optimize your article for synonyms and related keyphrases.
  • [Premium] Automatische Vorschläge für interne Links: Schreibe deinen Artikel und lassen dir geeignete Beiträge anzeigen, auf die du verlinken kannst.

Halte deine Website auf perfektem Stand

  • Yoast SEO optimiert den Code deiner Website, damit du dich auf hochqualitativen Inhalt konzentrieren kannst.
  • Our cornerstone content and internal linking features help you optimize your site structure in a breeze.
  • Integrates with Google Search Console: See how your site performs in the search engines and fix crawl errors.
  • SEO Rollen verwalten: Gebe deinen Kollegen Zugang zu spezifischen Sektionen des YOAST SEO Plugins.
  • Bulk editor: Make large-scale edits to your site.
  • [Premium] Social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Umleitungsmanager: Hält die Website in gutem Zustand durch Umlenken von Fehlern aus der Google Suchkonsole, durch gelöschte Seiten oder geänderte URLs.

Premium Support

The Yoast team does not always provide active support for the Yoast SEO plugin on the WordPress.org forums, as we prioritize our email support. One-on-one email support is available to people who bought Yoast SEO Premium only.

Note that the Yoast SEO Premium also has several extra features too, including the option to have synonyms and related keyphrases, internal linking suggestions, cornerstone content checks and a redirect manager, so it is well worth your investment!

You should also check out the Yoast Local SEO, Yoast News SEO and Yoast Video SEO extensions to Yoast SEO. They work with the free version of Yoast SEO already, and these premium extensions of course come with support too.


Fehlerberichte für Yoast SEO sind auf GitHub willkommen. Bitte beachte, dass GitHub kein Support-Forum ist und Probleme, die nicht als Fehler qualifiziert sind, geschlossen werden.

Weitere Informationen

Für mehr Infos zur Suchmaschinenoptimierung, sieh dir bitte das Folgende an:

Innerhalb von WordPress

  1. Rufe „Plugins > Hinzufügen“ auf
  2. Nach ‚Yoast SEO‘ suchen
  3. Aktiviere Yoast SEO von deiner Plugins-Seite.
  4. Gehe nach unten zu „Nach der Aktivierung“.


  1. Lade den wordpress-seo Ordner in das /wp-content/plugins/ Verzeichnis
  2. Aktiviere das Yoast SEO Plugin im ‚Plugins‘ Menü in WordPress
  3. Gehe nach unten zu „Nach der Aktivierung“.

Nach der Aktivierung

  1. Du solltest (eine Benachrichtigung zum Start) des Yoast SEO Konfigurationsassistenten sehen.
  2. Benutze den Konfigurationsassistenten, um das Plugin schnell und einfach, optimal auf deiner Website abzustimmen.
  3. Du bist fertig!


  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Beispiel für die SEO-Analysefunktionalität.
  • Beispiel der Funktion "Lesbarkeitsanalyse".
  • Übersicht der SEO Probleme und Verbesserungsvorschläge deiner gesamten Website.
  • Kontrolle darüber, welche Funktionen man verwenden möchte.
  • Importiere ganz einfach SEO Daten von anderen SEO Plugins wie All in One SEO pack, HeadSpace2 SEO und wpSEO.de.


Hier findest du Antworten auf viele Fragen: kb.yoast.com.


Helpful for new starters

I have only been using WordPress for a few weeks, and Yoast has been great for ensuring my pages deliver maximum impact. It’s very easy to use even for people like me who don’t know what they’re doing.

HI! Here I am

I find Yoast a great plugin to make sure that the post I am writing is easy to read. However, its requirements on Transition words are so ridiculous. Right now I write using Hemingway editor then transfer the finished text to my WP. It is cumbersome but it’s the best way to get rid of those crazy transition words.

Lies alle 23.622 Rezensionen

Mitwirkende & Entwickler

„Yoast SEO“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:


„Yoast SEO“ wurde in 37 Sprachen übersetzt. Danke an die Übersetzerinnen und Übersetzer für ihre Mitwirkung.

Übersetze „Yoast SEO“ in deine Sprache.

Interessiert an der Entwicklung?

Durchstöbere den Code, sieh dir das SVN Repository an oder abonniere das Entwicklungsprotokoll per RSS.



Release Date: November 6th, 2018


  • Improves keyphrase recognition in the first paragraph on texts which start with images and captions.
  • Adds a warning notification to the permalink settings page, linking to a knowledge base article. Props to valtlfelipe
  • Adds the filter wpseo_opengraph_is_valid_image_url that allows custom image URL validation. Props to petenelson
  • Updates the font size of the snippet title measure element to correctly mimic Google desktop snippet title. Props to ol0lll


  • Fixes a bug where the featured image was not recognized in the SEO analysis when using Gutenberg.
  • Fixes an accessibility issue where focus would be lost when removing an uploaded image in the configuration wizard.
  • Fixes a bug where notices were being thrown when quick editing a post and no post type object could be found.
  • Fixes a bug where a dependency wasn’t loaded for the SEO -> Tools page.
  • Fixes a faulty reference to the old SEOAssessor class.
  • Fixes the copy of the date archives help text which contains faulty information. Props to mkronenfeld
  • Fixes the spelling of the words „plug-in“ and „set-up“. Props to pedro-mendonca
  • Fixes a bug where a type error is thrown when the posts or terms focus keyword isn’t of the type WP_Post as this can collide with third-party plugins.


  • Changes the reference in the admin bar menu from „AdWords External“ to „Google Ads“.
  • Removes non-functioning eye-markers for the link keyphrase assessment.


Release Date: October 30th, 2018


  • Fixes a bug where the metabox was broken when using the classic editor plugin.
  • Fixes a bug where the Chrome browser tab would crash on Windows when a French or Italian text contains sentences in passive voice, props CarloCannas.
  • Fixes a bug where the Yoast SEO analysis would error if used together with the DelightfulDownloads plugin.


Release Date: October 24th, 2018


  • Fixes a bug where it was impossible to change the profile in the Search Console integration step in the configuration wizard.
  • Fixes a bug where the primary taxonomy picker was not shown in Gutenberg (v4.1).


Release Date: October 23rd, 2018


  • Fixes error with using $ in wp-seo-admin-media.js. Now we use jQuery instead.


Release Date: October 23rd, 2018


  • Fixes a bug where the keyword would not be found in the slug when containing punctuation, for example the keyphrase apples & pears in the slug apples-pears.
  • Fixes a bug where the buttons to change the How-to steps and FAQ questions order would be only partially visible in mobile view.
  • Fixes a bug where an ‚undefined index‘ notice would be given when an OpenGraph image URL didn’t have a correct path. Props to @Julian-B90
  • Fixes a bug where the home description can contain HTML, resulting in unexpected characters on the Facebook social settings page.
  • Fixes a bug where author sitemap caches would be attempted to be invalidated despite not all conditions being met.
  • Fixes a bug where a fatal error on Yoast settings pages was thrown because they did not have a dedicated option class.


  • Introduces two new principles for keyword recognition:
    • Makes keyphrase recognition flexible with regards to word order. This means that the keyphrase SEO WordPress plugin will be found in the sentence This is the most popular SEO plugin for WordPress. In order to use exact matches, the keyphrase can be enclosed in quotation marks.
    • When matching keyphrases for the various assessments, the analysis only targets content words and ignores function words (e.g., the or and). This functionality is available in English, German, Dutch, French, Spanish, Italian, Portuguese, Russian and Polish.
  • The analysis of the following assessments incorporates the new keyword recognition principles:
    • Image alt attributes: checks whether there’s at least one image with an alt tag that contains words from the keyphrase. An exact match isn’t required anymore.
    • Keyphrase in introduction: checks whether words from the keyphrase are matched within one sentence in the introduction or, if not, whether they are present in the first paragraph at all. An exact match isn’t required anymore.
    • Keyphrase in title: still checks whether an exact match of the keyphrase is found in (the beginning of) the title, but now also recommends improvement if all words from the keyphrase are found in the title.
    • Keyphrase length: has new boundaries to check whether the keyphrase is not too long. For languages that have support for function word stripping (see above), only content words are taken into account.
    • Keyphrase in meta description: checks how often all words from the keyphrase are matched within the meta description.
    • Keyphrase in subheading: now checks whether at least one subheading contains more than half of the words from the keyphrase. An exact match isn’t required anymore.
    • Keyphrase in slug: checks whether a sufficient number of words from the keyphrase is used in the slug. The number of words required depends on the length of the keyphrase.
    • Keyphrase density: checks whether there are enough keyphrase matches; a match is defined as a sentence that contains all words from the keyphrase.
    • Link focus keyphrase: the assessment that checks whether you’re using your keyphrase to link to a different article doesn’t require an exact match anymore.
  • Improves the feedback texts for all SEO and readability assessments.
  • Improves the consistency of the SEO and readability results by showing them in a fixed order.
  • Adds target=“_blank“ to the „How to connect to GSC“ link to open the link a new tab. Props to @zkan
  • Changes all mentions of ‚keyword‘ to ‚keyphrase‘. Read more about the transition from ‚keyword‘ to ‚keyphrase‘.
  • Optimizes and caches WPSEO_Option_Titles::enrich_defaults(). Props to @soulseekah
  • Introduces a Features tab in the network admin, which allows disabling all site-specific features for the entire network.
  • Improves the tab order within the structured data blocks in Gutenberg and make it consistent between the FAQ and How-To block.
  • Improves sitemap performance by disabling the caching by default.
  • Adds target="_blank" to the „How to connect to GSC“ link to open a new tab when clicked.
  • Adds an assessment that checks whether your keyword consists only of function words.
  • Changes OpenGraph image handling to always use an image from the media library. This makes the performance of the OpenGraph image handling much better.
  • Improves performance by no longer using images from the content as a fallback for the OpenGraph and Twitter images.


  • Deprecates the WPSEO_Cornerstone class.
  • Deprecates the assessment that checks if stopwords are used within the keyphrase.

Earlier versions

Für den Änderungsverlauf früherer Versionen bitte https://yoa.st/yoast-seo-changelog ansehen