Yoast SEO


Yoast SEO: Das #1 WordPress SEO Plugin

Need some help with your search engine optimization? Need an SEO plugin that helps you reach for the stars? Yoast SEO is the original WordPress SEO plugin since 2008. It is the favorite tool of millions of users, ranging from the bakery around the corner to some of the most popular sites on the planet. With Yoast SEO, you get a solid toolset that helps you aim for that number one spot in the search results. Yoast: SEO for everyone.

Yoast SEO does everything in its power to please both visitors and search engine spiders. How? Below you’ll find a small sampling of the powers of Yoast SEO:

Die Pflege deiner WordPress-SEO

  • Die fortschrittlichste XML Sitemap Funktion – auf einen Knopfdruck!
  • Full control over site breadcrumbs: add a piece of code and you’re good to go.
  • Set canonical URLs to avoid duplicate content. Never have to worry about Google penalties again.
  • Titel und Metabeschreibung als Vorlage für bessere Markenpflege und konsistente Snippets in den Suchergebnissen.
  • [Premium] Erweitere Yoast SEO mit News SEO, Video SEO, Lokalem SEO und WooCommerce SEO Erweiterungen.
  • [Premium] Hilfe benötigt? Yoast SEO Premium Benutzer erhalten 1 Jahr kostenlosen Zugang zu unserem großartigen Support-Team.

Note: some features are Premium. Which means you need Yoast SEO Premium to unlock those features. You can get Yoast SEO Premium here!

Schreibe bessere Inhalte mit Yoast SEO

  • Inhalt & SEO Analyse: Unverzichtbare Werkzeuge zum SEO-freundlichen Schreiben von Texten.
  • Die Schnipsel Vorschau zeigt, wie dein Beitrag oder deine Seite in den Suchergebnissen aussehen werden – auch auf mobilen Geräten. Yoast SEO Premium bietet auch Vorschau für soziale Netzwerke!
  • [Premium] The Insights tool shows you what your text focuses on so you can keep your article in line with your keywords.
  • [Premium] Mehrfache Fokus-Schlüsselwörter: Optimiere deinen Artikel mit ähnlichen Wörtern und darauf bezogenen Schlüsselwörtern.
  • [Premium] Automatische Vorschläge für interne Links: Schreibe deinen Artikel und lassen dir geeignete Beiträge anzeigen, auf die du verlinken kannst.

Halte deine Website auf perfektem Stand

  • Yoast SEO optimiert den Code deiner Website, damit du dich auf hochqualitativen Inhalt konzentrieren kannst.
  • Our cornerstone content and internal linking features help you optimize your site structure in a breeze.
  • Integrates with Google Search Console: See how your site performs in the search engines and fix crawl errors.
  • SEO Rollen verwalten: Gebe deinen Kollegen Zugang zu spezifischen Sektionen des YOAST SEO Plugins.
  • Bulk editor: Make large-scale edits to your site.
  • [Premium] Social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Umleitungsmanager: Hält die Website in gutem Zustand durch Umlenken von Fehlern aus der Google Suchkonsole, durch gelöschte Seiten oder geänderte URLs.

Premium Support

The Yoast team does not always provide active support for the Yoast SEO plugin on the WordPress.org forums, as we prioritize our email support. One-on-one email support is available to people who bought Yoast SEO Premium only.

Note that the Yoast SEO Premium also has several extra features too, including the option to have multiple focus keywords, internal linking suggestions, cornerstone content checks and a redirect manager, so it is well worth your investment!

You should also check out the Yoast Local SEO, Yoast News SEO and Yoast Video SEO extensions to Yoast SEO. They work with the free version of Yoast SEO already, and these premium extensions of course come with support too.


Fehlerberichte für Yoast SEO sind auf GitHub willkommen. Bitte beachte, dass GitHub kein Support-Forum ist und Probleme, die nicht als Fehler qualifiziert sind, geschlossen werden.

Weitere Informationen

Für mehr Infos zur Suchmaschinenoptimierung, sieh dir bitte das Folgende an:

Innerhalb von WordPress

  1. Rufe „Plugins > Hinzufügen“ auf
  2. Nach ‚Yoast SEO‘ suchen
  3. Aktiviere Yoast SEO von deiner Plugins-Seite.
  4. Gehe nach unten zu „Nach der Aktivierung“.


  1. Lade den wordpress-seo Ordner in das /wp-content/plugins/ Verzeichnis
  2. Aktiviere das Yoast SEO Plugin im ‚Plugins‘ Menü in WordPress
  3. Gehe nach unten zu „Nach der Aktivierung“.

Nach der Aktivierung

  1. Du solltest (eine Benachrichtigung zum Start) des Yoast SEO Konfigurationsassistenten sehen.
  2. Benutze den Konfigurationsassistenten, um das Plugin schnell und einfach, optimal auf deiner Website abzustimmen.
  3. Du bist fertig!


  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Beispiel für die SEO-Analysefunktionalität.
  • Beispiel der Funktion "Lesbarkeitsanalyse".
  • Übersicht der SEO Probleme und Verbesserungsvorschläge deiner gesamten Website.
  • Kontrolle darüber, welche Funktionen man verwenden möchte.
  • Importiere ganz einfach SEO Daten von anderen SEO Plugins wie All in One SEO pack, HeadSpace2 SEO und wpSEO.de.


Hier findest du Antworten auf viele Fragen: kb.yoast.com.


Causes lag in page or post editor

This issue has been ongoing for almost a year now and they have updated this plugin a few times without dealing with the lag issue.

I have posted my support request about it here:

They seem not to care enough to address this issue because it creates a huge problem when trying to work in the WordPress post/page editor.

Because this issue was not be fixed, I dumped this plugin and went with „All In One SEO Pack“. – I found NO lag issue with them.

Sorry to say Yoast, but when your plugin has a negative impact on the use of WordPress like I have described and you wont fix it, I am no longer using it.

Your not the only one that knows about SEO and WordPress.

Lies alle 21.380 Rezensionen

Mitwirkende & Entwickler

„Yoast SEO“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:


„Yoast SEO“ wurde in 36 Sprachen übersetzt. Danke an die Übersetzerinnen und Übersetzer für ihre Mitwirkung.

Übersetze „Yoast SEO“ in deine Sprache.

Interessiert an der Entwicklung?

Durchstöbere den Code, sieh dir das SVN Repository an oder abonniere das Entwicklungsprotokoll per RSS.



Veröffentlichungsdatum: 10. Juli 2018

* Verbessert die Art wie OpenGraph in Ansichtsseiten festgelegt ist, spezeill im Fall von statischen Ansichtsseiten (front pages).
* Erstellt Links zu relevanten Artikeln in allen SEO Prüfungen.
* Erstellt Flesch Reading Ease Prüfungen für Französisch.
* Erstellt Flesch Reading Ease Prüfungen für Spanisch.
* Erstellt passive voice Prüfungen für Italienisch.

* Fixes a bug where images from password protected posts could potentially end up in OpenGraph image tags.
* Fixes a bug where very old notifications could not be be dismissed or restored.
* Fixes a bug where the Insert snippet variable button alignment was incorrect.
* Fixes a bug where the snippet variables had a different label in the Search Appearance settings compared to the snippet variables when writing a post, pages and taxonomies.
* Fixes a bug where instances of the same keyword with different kinds of apostrophes (e.g., brain’s and brain’s) were not recognized as the same. This affects the following assessments: keyword in meta description, keyword in subheading, keyword in first paragraph, keyword in title and keyword in URL.
* Fixes a bug where the custom set breadcrumb title for the WooCommerce Shop page wasn’t used.

* Wenn ein Benutzer eine Kategorie oder einen Tag löscht, erscheint ein Hinweis auf eine, zu erstellende Umleitung.
* Nimmt den Banner im Admin-Bereich weg.


Release Date: July 2nd, 2018

* Disables WordPress‘ automatic conversion of emoji to images on every page where the snippet editor is present. This conversion is not compatible with React or content editable fields and broke the snippet editor.
* Fixes text directionality for the title and description fields in the snippet editor for right-to-left languages.
* Fixes a bug where the snippet title and description values were saved to the database if they did match the post-type template.


Veröffentlichungsdatum: 29. Juni 2018

* Fixes a bug where the snippet variables selection is hidden behind the WordPress menu when using a right-to-left language.
* Fixes styling in the snippet preview when using a right-to-left language.
* Fixes a bug where the ‚insert snippet variable‘ button placement was inconsistent.
* Migrates WooCommerce Product archive settings to the Shop page, if present and not already set on the Shop page.


Erscheinungsdatum: 27. Juni 2018

* Fixes a bug where disabling the post_format archive would result in it actually being enabled and vice versa.
* Fixes an issue where all replacement variables were being displayed instead of the recommended ones.

* Restores currentyear as a snippet variable.


Erscheinungsdatum: 26. Juni 2018

* Implements the snippet preview in React. This brings an improved user experience regarding the snippet variables, making it easier to use and discover them.
* Implements the improved snippet variables on the search appearance settings pages.
* Adds an inserter to the title and metadescription fields to make it easier to insert a snippet variable.
* Improves the mobile snippet preview to match the Google mobile search results more closely.
* Changes the behavior of the meta description preview when there is no handwritten meta description. We no longer mimic Google by showing a part of your content, but explain what Google does instead.
* Sends the user to the proper control in the customizer when clicking the link in the „You still have the default WordPress tagline […]“ warning message.
* Adds a wpseo_attachment_redirect_url filter to allow changing of the target redirection URL for attachments. This may be necessary to restore the redirect to the parent post. Props to cawa-93.
* Adds recommended snippet variables for templates depending on the context.
* Adds a wpseo_recommended_replace_vars filter to allow adding or altering the recommended snippet variables.
* Adds support for JSON-LD breadcrumbs. Props to teolaz
* Improves the lists of French transition words, stopwords, and function words, props to Laurent-1971.
* Improves the assessment that checks the use of subheadings so that it always returns relevant feedback to the user.
* Adds a notification when a post is removed.
* Overhauls the Content Types section under SEO -> Search Appearance by sectioning the post types and allowing users to collapse them. This is especially handy when you have a lot of custom post types.
* Updates the ’snippet variables tab‘ of the Help Center to have the new names.

* Fixes a bug where a PHP notice would be triggered when the opcache.restrict_api directive was enabled.
* Fixes a bug where restricting SEO setting access to network admins only on a multisite, would still allow regular admins to have access to SEO settings.
* Fixes a bug where dismissing notifications on a single site in a multisite environment, would result in the notification being dismissed on all sites.
* Fixes a bug where the attachment URL would redirect to wp-admin if the attachment was located on a different Site URL domain.
* Fixes a bug where MySQL would throw a „Duplicate entry ‚X'“ error into the error log when attempting to upsert a record in the database.
* Fixes a performance problem where the selecting a fallback Open Graph image would collect the filename for all the images in the content. This has been changed to detecting if an image is usable per image and stopping when a usable image is found.
* Fixes a bug where the term title snippet variable would be replaced by ‚undefined‘ instead of an empty string on posts and pages.
* Fixes a bug where PHP notices got triggered on archive pages when %%pt_single%% and/or %%pt_plural%% are used in a template.
* Fixes a bug where the configured separator wasn’t used in the title template fallback that’s being used when no title template has been set.

* Die folgenden Snippet-Variablen sind veraltet: %%userid%%, %%currenttime%%, %%currentdate%%, %%currentday%%, %%currentmonth%%, %%currentyear%%.

* Changes the timing on which the capability filter is run to better time when notifications should be initialized.
* Adds X-Redirect-By header to all redirects, making the origin of redirects much easier to debug.

Earlier versions

Für den Änderungsverlauf früherer Versionen bitte https://yoa.st/yoast-seo-changelog ansehen